Publicis Groupe Italia logo Publicis Groupe Italia

Planning Director

Created on 05-12-2019
Location Singapore

Description

Company Description

Publicis Communications is the creative communications hub of Publicis Groupe, bringing together the Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, Marcel, Fallon, MSLGROUP, Digitas/Arcade and Prodigious networksPresent in over 100 countries, Publicis Communications aims to deliver transformative work to its clients and to attract the best talents in the industry. Publicis Communications draws upon the expertise of over 30,000 employees."Our ambition is to be the indispensable creative partner to our clients in their own transformation, by delivering seamless access to the creative firepower of our networks through end-to-end platforms linking consumer insight, brand knowledge and creative ideas, boosted by data and technology."​Arthur Sadoun- CEO Publicis Communications

Job Description

Key Responsibilities:

·Create crisp, sharp, thoughtful strategies that solve a problem and stand up to rigorous questioning·Translate insights into clear strategic proposals that inspire ideas worth talking about·Develop actionable and practical brand architecture and product positioning strategies·Manage multiple and concurrent strategy projects·Lead and design a wide range of custom research projects to solve client challenges·Manage client business independently·Work with creative teams by communicating strategy, shaping and reviewing concepts, and developing client facing presentations·Develop strategies with a deep understanding of media, social, and digital ecosystems; how consumers use each platform and how a brand should participate in an authentic way·Navigate analytics and tell persuasive stories with hard facts & data insights·Lead persuasive presentations for new business to sell creative campaigns

Qualifications

·8+ years’ experience in marketing/advertising strategy, with experience in research design (across a broad range of methodologies)·Strong in Mandarin both written and verbal as liaising with Mandarin speaking stakeholder’s·Experience in tech, communication or telco would be an advantage ·Strategic & analytical skills (written & verbal)·Skilled strategic brief writer; able to teach junior team members how to write effective briefs·Strong problem solver, proactive with ability anticipate client needs·Must be confident with quantitative analysis and data insights (strong analytics experience is a plus)·Proven ability to create engaging presentations that persuade and influence·Evidence of success in developing brand strategies and delivering them to market·Familiarity with wide range of research and intelligence sources (brand, audience, culture, trends, data)·Experienced with managing & inspiring others, including direct reports·Proven track record as a 'trusted advisor' for senior clients and agency leadership·Must be confident with pitching new business and leading new business pitches·Bachelor Degree in Business/Marketing·Strong understanding of media channels, context planning, go to market planning·Ability to organize and manage multiple projects and set priorities in a fast paced dynamic environment·Ability to work in an entrepreneurial, independent environment·Must be detail oriented

Additional Information

Benefit

Smartworking

Smartworking

Healthcare

Healthcare

Yoga Lessons

Yoga Lessons

Free Coffee

Free Coffee

Ticket Restaurant

Ticket Resta...

Gym

Gym

Family Room

Family Room

Flexible Hour

Flexible Hou...

Futsal/Basketball pitch

Futsal/Baske...

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