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Customer Advocacy Marketer

Product marketing


About Showpad

Showpad is the leading sales enablement platform for the modern seller. Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers through industry-leading training and coaching software and innovative sales content and engagement solutions.

At Showpad, personalities and cultures connect across oceans to create something extraordinary. As a top 10 software company in the Inc. 5,000 Europe list, Showpad is changing the game when it comes to sales enablement. Our employees create the engagement and impact that drives our success as we expand globally.

In the morning, we’re drinking San Francisco cold brew coffee with a side of Portland doughnuts – English scones for afternoon tea, and in the evening we’re toasting success with Belgian tripel Westmalle to a Chicago house tune.

About the Position

We're looking for a Customer Advocacy Marketer to help us tell the Showpad story through the eyes of our customers. The ideal candidate will be at the core a great storyteller with outstanding customer relationship-building skills.

 The Customer Advocacy Marketer will be responsible for recruiting and managing high-touch reference relationships across Showpad’s global customer base. In this role you will work closely with Sales, Customer Success, Demand Generation, Product Marketing, Product Management and Professional Services, and to solicit customer reference nominations. The Customer Advocacy Marketer will convert nominations into active program participants that will support a wide spectrum of public and private reference activities servicing the needs of Sales, Marketing, Product Management, Product Marketing and PR/Analyst Relations.

Key Responsibilities

  • Work with Sales and Customer Success to identify top customer accounts and cultivate champions to participate in marketing activities (including case studies, videos, speaking opportunities, customer panels, peer-to-peer references, analyst surveys and press coverage).
  • Engage with customers to build a strong rapport and relationship. Own the end-to-end lifecycle of all customer references; create and maintain a reference database to track customer participation.
  • Manage reference status, document customer use cases, respond to Marketing and Sales requests, and cultivate new references for the program.
  • Partner with Corporate Marketing and Demand Generation to source a pipeline of customer speakers for global, regional, and local events,  including Transform (Showpad’s annual customer event); support with speaker selection, prep, and ensure a positive experience throughout the engagement. Recommend customer advocate appreciation offering as part of our engagement. 
  • Handle all cross-functional players involved in the sourcing, production, and approval of customer content; partner closely with Sales, Customer Success, Marketing, the customer and their Comms team to ensure delivery deadlines are met.


Skills and Qualifications we are looking for

  • Bachelor’s degree (B.A. or B.S.) from a four-year college or university
  • 3+ years sales, customer success or marketing experience, ideally in a SAAS B2B setting
  • Bonus if you’ve demonstrated results in building/supporting a reference program and building strong relationships with sales, customer success and marketing teams
  • Excellent verbal, written, and collaboration skills are essential
  • Self-starter with excellent organisational skills who can drive projects from start to finish
  • Ability to work cross-functionally
  • Strong project, program, and time management skills with the ability to manage numerous projects simultaneously
  • Superb customer-facing skills
  • Acute attention to detail
  • Able to work effectively in a fast-paced, collaborative environment
  • Demonstrated effective interpersonal qualities


What you can expect from Showpad

Focus on Impact and Growth

We are building the future in sales and marketing where every sales person is successful. As an international scale-up, we aim for yearly double digit growth that opens many opportunities. We want people who thrive in a fast-paced, performance-driven company, who are not afraid to stretch themselves in a fun environment, and focus on impact and growth.


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