Customer Marketing Manager - Customer Advocacy

Description

Customer Marketing Manager, Customer Advocacy

Trustpilot and the role in a nutshell   

Every three seconds a consumer posts a new review on Trustpilot.  

They are sharing their experience with one of the hundreds of thousands of companies who use our platform to get closer to their customers, create better experiences and grow brand trust.   

Our mission is to be a universal symbol of trust. In an age of distrust where truth itself is under threat, that’s worth springing out of bed for. More than 800 of us do that every day in one of the seven countries and eight cities where we currently operate.   

We are well on our way - but there’s still a long way to go. Want to help?

Your role

Our Customer Marketing Manager for Customer Advocacy & Comarketing will focus on global strategies and campaigns that will identify and leverage our most engaged customers to act as ambassadors that drive sales, referrals, brand growth, and customer insights. You will help to form Trustpilot’s Customer Advisory Panel and identify and engage with customers for testimonials, references, referrals, and case studies. You will also create campaigns to drive Trustpilot logo use in advertising & marketing among our customer base, leveraging our own customers to help grow Trustpilot brand recognition and affinity in key markets.

Your Responsibilities

• Gain a deep understanding of the stakeholder groups who benefit from customer advocates (Sales, Product, Demand Gen Marketing, and Customer Success) so that you can build global and regional programs and identify and deliver advocates that meet their needs
• Establish Trustpilot’s Customer Advisory Panel
• Maintain and optimize strategy for identifying, recruiting, engaging with, and delighting customer advocates
• Execute and track performance of campaigns to drive comarketing (Trustpilot logo use in our customers’ advertising and marketing)
• Track and analyze comarketing behavior
• Assist with the ideation and production of customer case studies and testimonials
• Plan and execute events that celebrate customers and leverage our customers’ stories to drive interest in Trustpilot

Required experience

• Bachelor or master degree with emphasis on communications, marketing, and/or business
• 2-5 years experience in a similar customer advocacy, customer marketing, product marketing, loyalty marketing, lifecycle marketing, and/or retention marketing position
• Experience creating and executing multi-channel marketing campaigns and programs that drive customer engagement and loyalty

Our ideal candidate:

• Fluent in written and spoken English, and skilled with writing effective marketing copy in English
• True extrovert with a passion for relationship-building
• Strong interpersonal and stakeholder management skills, including introducing and defending new ideas and campaigns to senior stakeholders
• Exceptional project management capabilities
• Analytical skills to determine marketing effectiveness and ROI of various campaigns
• Creative marketing and communication skills
• Strategic mindset to see beyond the day-to-day grind to help reach marketing and sales goals and overall improve the customer experience
• Self-starting, confident individual able to perform in an entrepreneurial, agile environment 
• Comfortable with spreadsheet analysis and manipulation

We’re also looking for:

• Proficiency in at least one of the following languages: French, Dutch, Danish, German, or Italian
• Familiarity with B2B marketing, lead generation, and sales processes

We offer you

• A mission driven culture that’s tackling one of the most critical issues of our times 
• The chance to be a part of an exciting global growth journey 
• The opportunity to help build a brand that defines the times in which we live 
• An international, fast-paced, diverse and fun working environment 
• Competitive salary, bonus and extensive benefits 
• A vibrant culture that you will find replicated across our Global offices 
• Pension, Maternity & Paternity pay, train travel scheme

Application  

Interested in learning more about Trustpilot? Check out our Careers page https://business.trustpilot.com/jobs

Trustpilot is a global company and our data practices are designed to ensure that your personally identifiable information is appropriately protected. Please note that your personal information will be transferred, accessed and stored globally as necessary for the uses and disclosures stated in our Privacy Policy.  

About Trustpilot  

Trustpilot is a global, online review community that builds trust and increases transparency between consumers and businesses. Currently boasting more than 75 million consumer reviews of 320,000 businesses, Trustpilot produces a TrustScore for businesses based on recent reviews. Trustpilot’s community is live in 25 countries and more than 10,000 consumers sign up to Trustpilot every day.  The platform also helps businesses generate insights through customer review data analytics. Trustpilot has customers in 65 countries and has developed strong positions in Denmark, Sweden, UK, France, Germany and the Netherlands, as well as the US. With offices in Copenhagen, London, New York, Denver, Berlin, Melbourne and Vilnius Trustpilot’s +800 employees represent 40+ different nationalities.