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Sr Director - Regional Marketing


Vacancy opened 27-06-2019


Trustpilot in a nutshell.Hi there, we’re Trustpilot. The world’s most powerful review platform – built on openness and collaboration.  We believe that people want to shape and improve their world, and our mission is to bring people and companies together to create ever-improving experiences for everyone. We're an international crew working hard to scale up Trustpilot worldwide and having lots of fun in the process. Headquartered in Copenhagen, we’re now 750+ people globally, with offices across Europe, the US and Australia. We’re growing at lightning speed and have big plans for our brand - so read below to find out about this exciting new role.The opportunity.We are looking for an innovative, strategic, results-oriented leader who will be responsible for developing and executing a regionally-focused plan that aligns corporate direction with market-appropriate strategies and programs. Reporting to the Chief Marketing Officer, this role will be pivotal in taking our Regional Marketing strategy to the next level.You will shape the future of Trustpilot’s brand in the European & APAC markets as you take part in a complete marketing experience: from identifying key messages that resonate in the region, to building and executing integrated marketing communications with a dedicated regional marketing team. Some specific things you’ll do

  • Create and manage integrated marketing plans for European and APAC regions that drive growth, support specific strategic initiatives, and product launches
  • Lead and develop the regional marketing organisation in London and Copenhagen with responsibility for all aspects of B2B marketing
  • Build strong engagement with both Commercial Leadership (Sales, Customer Success & Partner) and Consumer Marketing. Align regional Marketing programs to Go-to-Market strategies. Be a strategic partner to the business
  • Develop innovative and creative marketing programs that drive awareness, education and demand
  • Define industry and account-based marketing initiatives to acquire or expand penetration of major accounts
  • Be a key member of the marketing leadership team, representing the regions in global marketing initiatives across content, digital marketing, events, and operations. Collaborate with marketing colleagues on best practices for global programs
  • Lead acquisition-marketing campaigns through all phases of the campaign lifecycle, including strategy and creative development, audience segmentation and targeting, execution of the campaign and coordination with agencies and in-house stakeholders
  • Develop effective partner marketing programs with both agency and tech partners to increase referrals and product engagement
  • Build and manage a budget across functions and geographic markets that is accurate, financially compliant, and provides transparency of marketing spend effectiveness

Desired skills and experience

  • At least 10 years of B2B SaaS marketing experience
  • A passion for customer experience and solving customer problems
  • A demonstrable track record in leading a marketing organisation across a number of markets
  • A pro-active hands-on approach, with the ability to work on both strategic and tactical levels
  • A proven track-record in marketing campaign delivery and strong ROI in terms of campaign success. Metrics-driven, with commitment to owning and delivering against a pipeline and bookings target
  • Strong project management skills and ability to develop and deliver campaigns and programs within a very fast paced, shifting environment
  • Solid stakeholder management skills and the ability to influence others
  • Exceptional verbal and written communication skills; skilled at telling a story
  • Experience using and Hubspot (or similar) for end-to-end lead management
  • Experience in managing budgets and contract negotiations
  • Ability to work a flexible schedule and to travel as required
  • A strong leader and team player, who is ready to have fun working at a high-growth global leader

What you can expect from us.We pride ourselves on being a great place to work.  From flexible work environment to regular social events to a range of food choices in all offices we aim for all employees to enjoy their working hours and have a good balance in their working and non working lives.  Moreover we offer every Trustie the opportunity to be part of building something very special: to be part of our mission to upgrade the world one review at a time.ApplicationInterested in learning more about Trustpilot? Check out our website [****] or stop by The Muse.   

If you see yourself in this role, submit your application in English by clicking below, and make sure to upload a personalised cover letter, in which you describe why you would be our ideal Sr. Director - Regional Marketing

Trustpilot is a global company and our data practices are designed to ensure that your personally identifiable information is appropriately protected. Please note that your personal information will be transferred, accessed and stored globally as necessary for the uses and disclosures stated in our Privacy Policy.

About TrustpilotTrustpilot is a global, online review community that builds trust and increases transparency between consumers and businesses. Currently boasting more than 64 million consumer reviews of 295,000 businesses, Trustpilot produces a TrustScore for businesses based on recent reviews. Trustpilot’s community is live in 25 countries and more than 10,000 consumers sign up to Trustpilot every day. The platform also helps businesses generate insights through customer review data analytics. This can be used to continuously improve business operations, increase customer satisfaction and drive innovation. By enabling businesses to engage directly with customers, Trustpilot aims to set new global standards in consumer to business dialogue. Trustpilot has customers in 65 countries and has developed strong positions in Denmark, Sweden, UK, France, Germany and the Netherlands, as well as the US. With offices in Copenhagen, London, New York, Denver, Berlin, Melbourne and Vilnius Trustpilot’s 750+ employees represent 40+ different nationalities.



Stock Options
Stock Options
Unlimited snacks, free breakfast and lunch is provided once a week
Unlimited snacks, free breakfast and lunch is provided once a week
Quarterly social events
Quarterly social events
Welcome pack for new starters
Welcome pack for new starters

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