Vans

Our Story

Brothers Paul Van Doren and Jim Van Doren along with partners Gordon Lee and Serge Delia open for business at 704 E. Broadway in Anaheim, Calif. on March 16. The Van Doren Rubber Company is unique in that it manufactures shoes on premises and sells them directly to the public.

Since then the Vans® brand has been connecting with youth culture to promote creative self-expression, authenticity and progression for nearly 50 years, while linking the brand’s deep roots in action sports with art, music and street culture. Today, the Vans® brand evolution continues. From its foundation as an original skateboarding company, to its emergence as a leading action sports brand, to its rise to become the world’s largest youth culture brand — the Vans® brand has taken on a power that matches its business performance.

Our Vision

We are DETERMINED — we have the Van Doren spirit. We’re scrappy and resourceful. We use ingenuity to tackle every challenge head on and find a path forward, even if it’s not a straight line.

We are CONNECTED — culturally, digitally, socially. We build lasting and meaningful relationships with our consumers, customers, partners and family, wherever they might be.

We are INCLUSIVE — We invite unique perspectives and value different experiences. We want to hear each other’s point of view.

We are vibrant and EXPRESSIVE in how we speak, interact and get our jobs done. We have FUN working at Vans because we work hard and play hard in our pursuit of enabling creative expression.

Mission

Vans goes to market through its network of deeply rooted wholesale partners and its direct-to-consumer platform with more than 500 owned retail stores worldwide. Given this amazing platform to connect with consumers, we're constantly looking for better and more creative ways to amplify the brand's in-store presence.

And equally strong is the Vans' extraordinary e-commerce and social media presence, inclusive of its digital video platform, OffTheWall.tv. Through its various online channels, Vans has access to over 14 million brand loyalists at any given time.

At Vans, providing consumer-focused product is essential and among perhaps one of the staunchest critics there is - the world's youth - the continued relevance and authenticity of Vans' product, whether performance-based or fashion-forward, must be in the right balance at all times. From weatherizing the head-to-toe collections to enhancing the durability of the performance based footwear, Vans is elevating the level of quality and technology and enabling active consumers everywhere to enjoy Vans through all four seasons. We also believe it's important to deliver more than just great products.

Vans supports the action sports lifestyle, youth culture and creative self-expression by promoting the sports, music, art and culture that matter most. The Vans team includes many top names in action sports including skateboarding legends Steve Caballero and Christian Hosoi, skate pros Geoff Rowley, Anthony Van Engelen, Gilbert Crockett and Tony Trujillo, BMX riders Dakota Roche and Scotty Cranmer, surfers Dane Reynolds, Nathan Fletcher, Joel Tudor and Leila Hurst and snowboarders Louri Podladtchikov, Andreas Wiig, and Hana Beaman.

Vans owns and sponsors world-class events in skateboarding, surfing, snowboarding and BMX including the Vans Triple Crown of Surfing®, the Vans Pool Party, the Van Doren Invitational and surfing’s most prestigious contest the Vans US Open of Surfing. Vans supports original and creative music acts ranging from Band of Horses to Public Enemy to Turbonegro by bringing memorable shows to global audiences at the House of Vans roving music venue that echoes Vans’ Brooklyn-based cultural hub and to more than half a million fans each summer at the Vans Warped Tour, America’s longest-running music tour.

Our values

SOCIAL AND ENVIRONMENTAL RESPONSIBILITY EFFORTS

FUN WITH THE WHOLE FAMILY

LEARNING CULTURE