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Performance Marketing Manager (SEM/PPC) - Full Time

Created on 26-02-2019
Location Milan

Description

We have an exciting opportunity to join our team as a Performance Marketing Manager.

 


At Witailer, you will learn everything about e-commerce and the recipe for success on e-marketplace platforms such as Amazon. Our mission is to help brands succeed in this complex ecosystem, offering end-to-end solutions. We serve our clients as consultants and as partners in the implementation of digital strategies. We are professionals with international view, passion for technology and entrepreneurial attitude. Our work culture is friendly and collaborative, and we value the opinion of each team member, and encourage each person to directly shape the company, processes and the direction.


In this role you will be driving the planning and execution of Amazon Advertising digital marketing strategy for our top clients. You will be responsible for the success of the client media strategies by providing thought leadership on the design and optimization of the marketing campaigns. As the Performance Marketing Manager, you'll have end to end ownership of conceptualizing, executing and continually improving our advertising campaigns, utilizing Amazon Advertising-Search and keyword bidding advertising platforms, which are in constant evolution. You will stay abreast of these changes and new feature releases and decide how best to integrate the new features in the campaign management at client level, working closely with Strategic Account Managers and junior Marketing Specialist.

We are looking for someone with extensive SEM/PPC experience to manage the advertising efforts. You don't need prior Amazon or e-marketplace experience, but it is important is that you are an expert with SEM/PPC, where you have matured at least 2-3 years of experience. You will have an analytical mindset focused on measurement and reporting of performance. You will synthesize data into actionable insights and have excellent written communication skills to craft the right message to the right audience segment. You also have an entrepreneurial approach and curiosity to test what works and quickly scale allowing Witailer to manage in Amazon Advertising in an efficient and optimized manner.

In addition you will lead additional activities such as performance marketing for Witailer brand including web, SEO/SEM, email, social media and content marketing.


Responsibilities:

Develop, execute, analyze and optimize digital marketing campaigns particularly as it relates to Amazon Advertising (affiliate, display, search) also A/B testing and experimenting various solutions

Own the e-marketplace media campaign performance for several large client accounts

Drive and analyze campaigns by looking at multiple data sources such as web analytics platforms, external data sources, market research and proprietary tools

Lead integrated digital marketing campaigns from concept to execution for the Witailer brand

Effectively evaluate performance data, implement appropriate actions and articulate insights in the form of both oral and written client deliverables

Have mindset to scale, optimize and improve operational efficiency within the team, leading the thinking from business side on the internal adtech projects


Qualifications:

Bachelor’s degree or equivalent experience

Google PPC Certification

At least 2-3 years of hands-on experience in SEM/PPC marketing

Ability to build and deliver integrated marketing campaigns

Ability to interpret data and make business recommendations

Ability to work in a fast-paced, entrepreneurial environment

Ability to manage multiple, competing priorities simultaneously

Passion for online advertising and a track record of delivering outstanding results

Excellent presentation, organization and project management skills

Meticulous attention to detail

Proficient with Excel and PowerPoint

HTML skills, SQL skills a plus


Benefit

Computer

Computer

Flexible work hours

Flexible wor...

Performance Bonus

Performance ...

Training

Training

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