Description
Being a Marketing Lead at Wooga is a rare opportunity and challenge. On one hand, you’ll need to roll up your sleeves and participate in all aspects of live operations, distribution, customer communication, and service evolution - on the other, we have the resources for you to pursue your creative ideas, your strategic market awareness, and your consumer psychology awareness to make Wooga’s Marketing efforts really stand out in the games industry.
As a matter, of course, you’ll leverage email, push, Social Media, performance and brand advertising, market and user testing to reach our millions of existing customers, and millions more as the games grow.
Then, we’ll want you to take those amazing IP’s, and expand and extend them outside the boundaries of the game into transmedia experiences that transcend even the most successful individual products.
If you feel like you’re up to the challenge, we’re excited to meet you! Some of your responsibilities include:
- Ultimate responsibility for growing some of our live game businesses, using all capabilities the publishing and development teams offer. Together with the Product Lead - you’ll own the P&L for properties that generate tens of millions of dollars per year, with the goal to grow those into the hundreds of millions.
- Own every aspect (strategic and tactical) for marketing, advertising, monetization, branding, licensing, virality, and community development as levers for increasing the ROI.
- You’ll be deeply embedded within the Product Team, working side by side with developers, artists, Product Managers, and Game Designers that will give you the resources you need to extend, expand, and evolve the properties we create together.
- Within Publishing, you will be working with a number of great teams who have deep expertise within their functional area, be it e.g. User Acquisition, Product Marketing, CRM or Player Experience.
- Access to a deep well of customer behavior and product performance data that most marketers can only dream of.
About you
- You have knowledge across multiple marketing channels and have combined them to create meaningful and tangible benefits on a product, service, and brand - or better yet, multiple products and services united under a single brand.
- Comprehensive, proven ability to turn data and customer insights into actionable business and marketing plans - and then execute to the highest quality.
- Ability to coordinate multiple functional and partnership groups, including high-profile external partnerships.
- Experience operating and communicating effectively on a senior leadership level in small- and mid-sized organizations.
- Experience and awareness crafting and executing effective marketing across geographic boundaries and speaking to international audiences.
- Passion for games and creating entertainment properties that have a meaningful impact on players lives.
Qualifications
- A wealth of experience in brand/product marketing experience in consumer-focused categories on products or services with global reach.
- Proven ability to set a vision, aim high, and lead a team to achieve more than they thought possible.
- Strong working knowledge of both Digital and Traditional marketing techniques, technologies, and tools.
- Deep familiarity with the mobile game market products (professional and/or as a player).
- Understanding of SaaS business models, and experience with marketing services with high customer loyalty and long-term customer relationships.
- Marketing degree (Bachelors) or equivalent combination of education and experience.
Our Promise
- Shape the future! Challenge the status quo and team up with a diverse group of experts working on crafting the world’s best games!
- Excite millions of players around the world every day through our games!
- Work just minutes from the center of Europe’s most vibrant city, have a nap in one of our sleeping pods or brush up your console games skills - enjoy our unique office space!
- Extensive relocation support to make your and your loved ones’ move to Berlin as smooth as possible!
- Make use of a significant education budget and extra days off for self-development. Join our meetups, talks, brown bag lunches, world cafe’s, internal trainings, workshops and many others!
- Did you know that German Is the third most commonly taught language worldwide? Learn it too! We offer German language classes for you and your significant other!
- Choose your own equipment and be set up for success! We got your back!
- As much coffee, drinks, and fruits as you can handle!
- Cool Wooga swag! ;)
At Wooga we are committed to providing a friendly, safe and welcoming environment for everyone who works here or with us, regardless to gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, religion (or lack thereof) and game preferences.
