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Product Marketing Manager (New Games)

Product marketing


Based in Berlin, Europe's creative tech capital, our employees from over 40 nations work together to create high-quality casual games with engaging stories at the core of the experience.

At Wooga, being close to our players is one of our core values. As part of the Product Marketing Team, you will be playing a crucial role in living this value by establishing market leadership in story-driven casual games and creating joyful experiences for our players.

As a Product Marketing Manager for New Games you know that it’s critical to produce and deliver the right game at the right time for the right set of players. You are aware of the challenging casual games market and the expectations of a demand generation player-base.

You will be responsible for defining the market position of our new games within the context of their overall vision and product strategy. This includes conducting in-depth competitor analysis, market- and player-research, that you then use to strategically position our games and help our product teams to make informed decisions for brand, product and feature development. You know how to translate our games’ benefits for player- and market-understanding and have heard a thing or two about the importance of a solid Brand Development Strategy. With this you will develop systems and best practises to successfully bring our New Games all the way from a new idea through to soft launch.

What you will be doing
  • You will work with the Marketing Team and closely with our Product Teams on building and establishing high-level product- and marketing-strategies
  • Define the market position of our new games within the context of their overall vision and product strategy
  • Help to evaluate the strategic direction of our products from the Marketing side, as well as business- and market opportunities
  • Brand Development Strategy. You will work closely with our Game Teams to find their game’s niche in the market and build a strategy around it
  • In-depth competitor analysis, market dynamics and player research
  • Identify key issues for customers, gathering competitive intelligence and running quantitative analysis to help define development priorities
  • Positioning, messaging, competitive differentiation & go-to-market strategy
  • Be a product evangelist and play an integral role in preparing the Team for successful product launches
  • Create focus within the project team; guide them in priority-setting, eliminate blockers, facilitate execution
  • Build systems and processes to optimise the pipeline for our new games
What you bring
  • Relevant working experience in Product Marketing with at least one successful soft-launch under your belt
  • Industry experience in Gaming or Advertising/ Media (mobile F2P casual games a plus)
  • Experience in building high-level product- and marketing strategies
  • Strong research and analytical skills
  • Proven ability to turn data and customer insights into actionable business- and marketing plans
  • A growth mindset and the ability to see things from a broader perspective
  • Strategic planning & prioritisation skills
  • Excellent communication skills
  • Ability to create strong internal and external relationships
  • Ability to work in a self-directed, fast-paced, results-oriented work environment
  • Bachelor’s degree in business or marketing
Our Promise
  • Shape the future! Challenge the status quo and team up with a diverse group of experts working on crafting the world’s best games!
  • Excite millions of players around the world every day through our games!
  • Work just minutes from the center of Europe’s most vibrant city, Socialize in our hang-out spaces, and enjoy many fun events and parties! Enjoy our unique office space!
  • A relocation support which matches your needs to make your and your loved ones’ move to Berlin smooth! Did we mention that we also cooperate with Kindergartens?
  • Make use of a significant education budget and extra days off for self-development. Join our meetups, talks, brown bag lunches, world cafe’s, internal trainings, workshops and many others!
  • Did you know that German is the third most commonly taught language worldwide? Learn it too! We offer German language classes for you and your significant other!
  • Choose your own equipment and be set up for success! We got your back!
  • As much coffee, drinks, cereals and fruits as you can handle!

At Wooga we are committed to providing a friendly, safe and welcoming environment for everyone who works here or with us, regardless to gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, religion (or lack thereof) and game preferences.


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