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Working Student - CRM

Customer Relationship Management
Email Marketing Marketing


Based in Berlin, Europe's creative tech capital, our employees from 40 nations work together to develop top titles for a global audience. Working in independent teams, Wooga's signature approach to making great games for mobile has made us one of the world's most popular developers.

About the position

Keeping users engaged and active is key to ensuring the success of any mobile game. Wooga's Customer Relationship Management (CRM) team ensures that the Wooga player community stays active on our network of games. Through email and in-game campaigns, the team works to engage with our players and ensure we are giving our games the opportunity they deserve to be a hit in a crowded market. During your time as a working student, you will directly contribute to the success of our games by using your affinity to creativity within marketing to assist the CRM team.

This exciting position is open exclusively to bachelor or master students in marketing, communications, and similar majors. You will work collaboratively with other team members to complete tasks and have the opportunity to contribute to several projects. With access to a personal mentor, frequent talks from internal and external industry leaders, we will ensure that you are given ample resources and space to develop in your areas of professional interest.

What you will be doing

  • Have a direct impact on the engagement of our network of millions of users worldwide
  • Assist our team with the planning and execution of email marketing and in-game campaigns (in-app messaging and push notifications)
  • Create and manage visual assets and written content to be seen by millions of players every week
  • Help monitor, analyze and optimize campaigns based on relevant KPI’s
  • Work on strategic and cross-channel alignment
  • Analyze and research benchmarks and trends within the gaming industry
  • As English is our office language, no German skills are required. But we’ll help you learn if you want to!

Who we are looking for

  • You are currently enrolled at a University in the Berlin area in a bachelor's or master's program in marketing, communications, or similar
  • You are able to dedicate 20 hours per week and have availability at least until January 2020 (ideally longer)
  • You have a good understanding of marketing channels such as Mobile Push, Email, Social Media, and Performance Marketing
  • You are a passionate gamer and would be thrilled to immerse yourself in the industry
  • You have no problem meeting deadlines and thrive in an autonomous and dynamic working environment
  • Creative writing experience is highly preferred
  • Ideally, you are a native speaker of English
  • Experience with Braze, Mailchimp and Photoshop are a strong plus (you can submit any samples you have with your application)

Our promise

  • Excite millions of players around the world every day through our games!
  • Work just minutes from the center of Europe’s most vibrant city, Socialize in our hang-out spaces, and enjoy many fun events and parties! Enjoy our unique office space!
  • Did you know that German is the third most commonly taught language worldwide? Learn it too! We offer German language classes for you and your significant other!
  • As much coffee, drinks, cereals and fruits as you can handle!

At Wooga we are committed to providing a friendly, safe and welcoming environment for everyone who works here or with us, regardless to gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, religion (or lack thereof) and game preferences.