Head of Conversion Rate Optimization - CRO (f/m/d)

Descrizione

Founded in 2007, Babbel is the world’s top-grossing and most effective language-learning app. No small feat, and no small challenge. In a moment rife with talk of walls, we’re building bridges — making the language-learning journey as exciting and empowering as possible, helping people forge new connections and participate in worlds bigger than their own. We do things that matter. And foremost, we make people speak their new language as they’ve always wanted to. Come work with us.

There’s still so much to do.

Babbel is at the center of a language learning revolution. We defined the market for online language learning, and we're about to embark on an exciting new journey to change the way people learn. If you’ve got a passion for Education and for designing truly outstanding learning products, we want to hear from you. You'll be an integral part of an interdisciplinary, international team with the opportunity to work on a variety of projects from learning through games to shaping habit change. In return, we offer fantastic opportunities to learn and evolve within a dynamic and fast-growing startup. And, of course, you’ll be working on a product that improves the lives of millions of people. This is a full-time role, based in the heart of buzzing Berlin.

We are looking for a Head of Conversion Rate Optimization - CRO (f/m/d) for our Team in Berlin!

Performance Marketing has been a pillar of Babbel’s commercial strategy for the last years. At the centre of our efforts is Conversion Rate Optimization, looking consistently for conversion rate improvement throughout the user journey.We are looking for someone with a strategic mind, data-driven and with excellent attention to detail with great experience in Conversion Rate Optimization. The ideal candidate won’t be phased by high volume, international traffic will see patterns in User Journeys through UX and Research, and will be able to turn data into stories to inform the teams.

You will :

• Identify opportunities for optimization based on site analytics, reports, user behaviour research, experience and digital best practices in order to develop Babbel’s CRO program.
• Set-up the right foundation to run successfully Babbel’s CRO program: hiring accordingly to needs, implement and manage all tools and technologies to support the growth.
• Deliver core user journey optimizations throughout all platforms with the aim of improving conversion and ultimately achieve incremental revenue, while working closely together with our Marketing, Product and Design teams.
• Coordination between stakeholder departments including Marketing, Product and Design.
• Produce regular performance reports, provide insights and optimisation recommendations to the wider Marketing team.
• Develop a test and learn culture within the Marketing team.

You have :

• 6+ years experience in Marketing or Product role with running optimisation and personalisation programs.
• Advanced knowledge in behavioural economics/consumer psychology, UCD & UX.
• Deep understanding of Google Analytics and Marketing tracking logic.
• Structured and data-driven approach to problems, with a close attention to detail.
• Strong communication skills - both written and verbal with the ability to build solid relationships at all levels and provide actionable insights from data analysis.
• You can find your way around and understand code.

Why Babbel?

Babbel is the world’s most successful language learning app. Work with us to make a real impact in the world, in a meaningful way.

• We’re driven by a bold challenge
• We solve meaningful problems - at scale.
• Diversity and difference are our strengths; lifelong learning is our life’s blood
• Work within a high-performing team at Babbel.
• Tackle a steep learning-curve – personally and professionally.
• Work in a challenging environment and where you’re expected to bring your game face
• Take advantage of a lively startup atmosphere with friendly working hours.
• Draw from a vibrant international company with people from over 50 different nationalities.
• We offer great company benefits (high-end company bike, fresh fruit & drinks).

Sounds good? We are already looking forward hearing from you! Check out our jobs page, our blog, and our techblog!

Questions about a career at Babbel? Contact us! +49 (0) 151 2051 6139 or get in touch with Giovanni Di Felice (