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Senior Digital Marketing Manager

Creata il 04-09-2018
Location New York

Descrizione

We are looking for a experienced Digital marketer to join our team as Senior Digital Marketing Manager in our offices in New York City.


About Babbel:


Babbel has been recognized as one of the “Global 50 Most Innovative Companies” by Fast Company and is transforming language-learning for the digital age. Babbel’s products are available worldwide across multiple platforms and support those who take joy in learning outside of work or school. Millions of users are benefiting from 9,000+ hours of language content created by Babbel’s team of in-house language experts. These professionally-designed courses are available for 14 languages via the Babbel website as well as on mobile devices, chatbots, and Apple Watch, with more platforms to come.


Since its founding in 2007, the company has grown to become the market leader in app-based language learning. At Babbel more than 400 team members from 53 countries share the mission to enable everyone to learn a new language. Babbel is headquartered in Berlin and has seen impressive growth in the US in the last two years.


About the Role:


The Senior Digital Marketing Manager will be responsible for driving profitable customer growth via online channels. We are looking for a digital expert and a performance marketer with experience in some or all of the following Digital Channels: Paid Social (emphasis on Social Video), Display, Programmatic Display, Retargeting, Affiliate Marketing, App-install Marketing, Content Marketing. Bonus points if you’ve had experience driving conversion gains via A/B testing landing pages, offers and conversion funnels.


Babbel is at an inflection point in its growth in the US and in this role you will help accelerate our efforts across the digital landscape. Digital acquisition will be a focal point of our marketing strategy going forward.


Working closely with the Sr. Director Digital Marketing, Design, Product and Development teams, you will drive lead and subscriber growth. The success of your efforts will be measured by lead growth and subscriptions generated through digital channels.


If a conversation about optimizing marketing conversion funnels gets you revved up, if you dream about driving iOS and Android installs, if pivot tables and formulas get you motivated, you’ll do great at Babbel.


Specific Duties Include:


  • Tap into the plethora of opportunities on Facebook and other paid social platforms like Twitter, Instagram (and Snapchat) to drive profitable growth
  • Drive lead and subscriber growth via content marketing platforms such as Taboola, Outbrain and RevContent
  • Deploy innovative video marketing strategies via Facebook and YouTube
  • Optimize Babbel’s presence on the App Store and Google Play to drive increased visibility leading to increase in downloads, installs and customer conversions
  • Drive growth in our Affiliate channel by leveraging our current Affiliate relationships or via new partnerships
  • Improve performance metrics by improving lead and/or subscriber conversion from digital channels by A/B testing landing pages, offers and conversion funnels, and via re-targeting
  • Analyze and report, identify what works, and do more of it

Key Job Requirements Are:


  • At least 4+years’ track record of driving profitable customer growth through digital marketing. SEM experience a plus.  
  • Experience in B2C tech company required, experience in a subscription-based services company will be ideal, start-up experience will come in quite handy
  • Familiarity with marketing funnels
  • Experience analyzing large volumes of data
  • Disciplined performance marketer with a focus on direct response
  • Multilingualism is a plus; strong interest in language is a requirement

Benefits:


  • Working at an international start-up with a strong sense of mission
  • Competitive pay and 401K matching
  • Responsibility from day one; you can make an impact!
  • Strong skill and career development, frequently working closely with the SVP, CEO and other managers

Babbel is an equal opportunity employer committed to diversity and inclusion.

Benefit

Babbel bike

Babbel bike

free coffee, drinks & fruits

free coffee,...

german classes

german class...

in-house trainings

in-house tra...

international team

internationa...

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