Digital Marketing Associate - SEA

Descrizione

Company Description

BlaBlaCar is the world’s leading long-distance carpooling platform – a global, trusted community of 70 million drivers and passengers in 22 countries. The platform connects people looking to travel long distances with drivers heading the same way, so they can travel together and share the cost. With the recent integration of a coach network and a commuter carpooling service, BlaBlaCar aims to become the go-to for shared road mobility. Affordable, convenient and user-friendly, wherever there’s a road, there’s a BlaBlaCar.

Job Description

Why join us?

BlaBlaCar is looking for an associate to join its Digital Marketing team. As such, you will play a key role in defining our 2019 global marketing vision. You will be joining a very skilled and motivated team of people, whose goal is to accelerate BlaBlaCar's growth. Thus, the role requires a sharp, analytical mind and an entrepreneurial spirit. You should be able to envision and plan future campaigns in advance whilst rolling up your sleeves to ensure that the current ones are as efficient as possible.

You will be focusing on our biggest digital marketing channel, Search Engine Advertising (SEA), directly contributing to:

• the definition, execution and optimisation of BlaBlaCar's 2019 global marketing strategy

• the exciting development of our automation program aiming at improving BlaBlaCar marketing campaign further by turing manual tasks into smarter automatic processes

• the continuous analysis of marketing KPIs to measure performance, identify growth levers and new automation opportunities

• the definition of countries’ challenges and prios, working in close collaboration with the local marketing teams

• the development of new scalable marketing projects

As part of the Digital Marketing team of BlaBlaCar, you will be trained to:

• build innovative and efficient digital marketing strategies to drive business activity;
• manage complex projects requiring the coordination of stakeholders from different departments and countries;
• leverage data analysis to improve marketing performance and time efficiency.

Qualifications

What you will need to be successful

• At least 2 years of marketing experience (internship included)

• Familiar with online marketing metrics (CPC, CPL etc…) and business models

• Fluent in English (Other languages are appreciated)

• Full proficiency in Excel

• Extensive experience in managing Google Ads campaigns with high investment is a strong plus

• Data manipulation skills (i.e. SQL, Tableau ...) are a strong plus

• Experience with Google Analytics, Google Tag Manager, Bing and Yandex is a strong plus

Additional Information

A few practical details about the role:

• Start: As soon as you are ready!

• Location: Paris

• Contract: Long-term contract

• Compensation: Competitive package based on experience

What is next?

If you are ready to join our exciting journey, please apply below without forgetting to upload your resume in English (PDF format). Kindly note that only complete applications will be reviewed by our hiring team and that all your information will be kept confidential.

You can expect us to review your application within the following 3 weeks. If your application fits our requirements, we will invite you to complete an online test. If you pass the test, a video interview, several on-site interviews and a business case will follow.

All your information will be kept confidential.

BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.