Social Media Manager

Descrizione

We're an affective computing company focused on human data analytics, with offices in Downtown Boston, MA and Milan, Italy.

Our mission is to provide intelligent technology that is friendly, caring and more human.We design and develop medical-quality wearable devices aimed to improve people's emotional well-being and save lives. Embrace2, our hero product, is the only wrist-worn seizure monitor cleared by the FDA, designed to help prevent SUDEP (Sudden Unexpected Death in Epilepsy).

We believe in a work environment that fosters autonomy, mastery and purpose. We are a team of passionate people from all over the world bringing high levels of creativity to our everyday work.

Watch the recent TEDx talk delivered by our Co-Founder and Chief Scientist Rosalind Picard to learn more about the history of Empatica and what drives our commitment to great work: https://www.ted.com/talks/rosalind_picard_an_ai_smartwatch_that_detects_seizures_and_saves_lives

We are looking for a social media guru specialized in content creation who can enhance our brand and build strong online communities through our various social media platforms.

If you are a social media pro with a passion for writing audience-specific, compelling content, and want to work on products that truly matter, read on.

By working at Empatica, you’ll have the opportunity to improve lives around the world, as part of a tight-knit team who share knowledge and are eager to keep learning and improving to create top-notch products that have a meaningful impact. If you jump on board, we can guarantee it won't be an easy ride, but it will be one of the most rewarding experiences in your career, one that will allow you to learn a lot and test your whole skill-set on multiple projects, which are already helping thousands of people worldwide.

• Creating and optimizing social media content that is designed to engage users and create an interactive relationship between Empatica and its audience.
• Developing and sharing monthly social media calendars in alignment with seasonal plans, promotions, events, outside trends, and holidays.
• Performing social media community management duties including posting, live tweeting and monitoring.
• Engaging with Empatica's social media community and influencers to increase engagement with the brand.
• Responding to social comments, tags, hashtags, and working closely with our Support Team to ensure customer concerns and service issues are addressed in a timely manner.
• Working closely with our Digital Marketing Specialist to develop and implement broad-reaching campaigns and strategies aimed at growing brand awareness, increasing engagement and maintaining a positive community sentiment for Empatica.
• Coordinating the content development efforts with the Design Team.
• Identifying and measuring relevant goals and KPIs.
• Working closely with our Senior Marketing Manager and Digital Marketing Specialist to generate targeting and creative ideas and ensure all activity is aligned and measured.
• Providing the management team with insights gained from routine health checks of the Empatica social media spaces, and offering feedback related to hot topics, issues and trends.
• Developing best practices and recommending innovative rules of engagement.

Requirements

• Has a Bachelor's Degree, preferably in English / Communications or related discipline.
• Is a native English speaker, with a passion for storytelling.
• Has previous experience of at least 2 years in one the following disciplines: social media, communication, content marketing, PR.
• Has excellent verbal and written communication skills.
• Has an excellent technical knowledge of best practices in social media marketing and is proficient with the relevant industry tools.
• Has a proven ability in managing multiple projects at a time while paying strict attention to detail.
• Has a customer-centric mindset focused on fostering a long-lasting relationship with customers and enhancing their experience.
• Has a good understanding of the customer journey in order to increase customer focus and communicate more effectively.
• Has the ability to think creatively and innovatively.
• Has good analytical skills, supported by natural curiosity, to forecast and identify trends and opportunities in the digital ecosystem.
• Has the ability to prioritize, multitask and focus while adhering to strict project timelines.

• Is a very quick learner
• Is a very quick learner (it’s not a typo)
• Is fun and easy to work with
• Has an excellent execution mindset
• Is a hard-worker
• Has outstanding planning, time management and multitasking skills
• Is focused on quality and excellence
• Is flexible in terms of working time and ability to travel
• Is a problem-solving hustler who can take on any big or small project
• Is passionate about our products and our mission
• Is proficient in English (mother tongue is highly appreciated)

Benefits

• Competitive salary
• The position is based at our Milan HQ. We also have an office in Boston, plus an amazing beach summer office in Sardinia, Italy!
• Free Lunch - yes, being in Italy, it's something you should care about!
• Organic fresh fruit
• MacBook Pro
• Flexible work hours
• Free cookies, if you deserve them
• Much more...