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(Senior) Mobile Marketing Manager USA M/F

Creata il 11-10-2017
Location Munich

Descrizione

Retentionrate, CVR, push notifications, CPI, LTV, cohorts, SDK is not new to you? That's great, because this will be your tasks:

• You are responsible for the mobile strategy for the US market
• You define, execute and analyze all mobile marketing activities necessary for the US market entry
• You are in charge of the planning, the implementation and the optimization of international mobile campaigns
• You are responsible for the US app store optimization and increase of organic downloads
• You conduct market research, benchmarks and market analysis
• You execute reports and analysis of mobile campaigns and KPIs on a regular basis to evaluate the success of our campaigns against set goals
• You collaborate with other departments for mobile campaign assets, e.g. SEA, Affiliate, Marketing Intelligence
• You will focus on the USA in the beginning, in the long run you will be a mobile acquisition specialist for some channels and will take care of more markets • University degree in Economics, International Business, Business Administration or similar
• 2-3 years practical experience in mobile marketing, ideally for the US market
• Knowledge of the US market as well as mobile industry contacts are a plus
• Good knowledge of mobile specific tools, especially tracking and analysis tools (adjust, app annie) as well as ad networks (e.g. Facebook, Google)
• Experience working with MS-Office, especially Excel
• Fun and an affinity in handling smartphones/tablets, as well as an interest in current developments in the area of new media, mobile devices and mobile/online marketing
• High degree of initiative, enthusiasm, sociability and reliability
• Business fluent in English, native speaker level is a plus

Benefit

Drink post lavoro

Drink post l...

Anniversary gift

Anniversary ...

Employee referral bonus

Employee ref...

Corse in autobus gratis

Corse in aut...

Assicurazione sanitaria

Assicurazion...

Permessi maternità /paternità 

Permessi mat...

Corsi di lingua mobile

Corsi di lin...

Giorni di malattia pagati

Giorni di ma...

Performance bonus

Performance ...

Eventi periodici

Eventi perio...

Supporto relocation

Supporto rel...

Calcio balilla

Calcio balil...

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