US Head of Brand & Marketing Communications

Descrizione

The US Head of Brand & Marketing Communications will lead the brand messaging and content creation strategy in support of Funding Circle’s demand generation and brand awareness efforts, for both campaigns and website. He/She will work collaboratively across the marketing function to identify key topics and themes, work with a team of writers and editors to create stunning content (digital and traditional advertising, white papers, case studies, infographics, web copy) and ensure that all content is fresh, up-to-date and follows Funding Circle’s brand and messaging standards.

As the US Head of Brand & Marketing Communications you will…

• Build a comprehensive strategy and operational plan for advancing our central brand themes across content marketing and marketing communications
• Lead a seasoned and accomplished team of full-time employees
• Develop a deep understanding of the company’s vision, strategy, and demand generation goals as well as competitive and market dynamics to inform content strategy and strategic messaging
• Develop compelling positioning and messaging for brand marketing and direct response efforts targeting key personas and industries
• Serve as the “editorial director” for marketing initiatives, establishing plans and contributing content that advances business objectives
• Work with internal subject matter experts, marketing colleagues and executives to identify interesting data to produce provocative, data-driven insights and content
• Develop content distribution and engagement strategies to reach as much of our overall target audience as possible

You’ve been there and done this…

• 8+ years marketing experience with a focus on brand, content development and communications; 3+ years working at or with a financial services company, bank or other highly regulated industry
• Skilled at developing content ranging from web, bite-sized social, direct response ad copy, and especially long form, including a solid understanding of SEO
• Proven experience with multiple aspects of content marketing, including personas/profiles, buyer’s journey, SEO, social integration, conversion optimization, paid promotions, tools, and metrics
• Identification with our mission: “to build a better financial world.”
• Alignment with our core values: Think Smart, Make It Happen, Be Open, Stand Together, Live the Adventure.

It would be great if you’ve also…

• A track record of building and leading brand marketing and/or marketing focused editorial teams
• An experienced corporate storyteller with excellent written and verbal communication skills
• Discipline to build tools, frameworks, and metrics then use them to orchestrate an active content marketing function
• Equally committed to creativity, quality and measurement
• Strategic mindset paired with strong results orientation to achieve key business objectives
• Passion for people – motivating them, leading them, collaborating with them
• High integrity, energy and positive attitude in a fast-paced environment

Why join Funding Circle?:

Happy employees are productive employees, which is why we offer a hearty benefits package. From learning and development and commuter stipends, to a competitive salary, equity, and health benefits, we’ve got you covered! That being said, have you heard about what we're doing?! Our mission is what really motivates us to come to work each day:

• We're supporting small business, the engine of economic growth
• We're helping facilitate higher yields for investors and lower interest rates for borrowers
• We can fund loans extremely quickly, all online!
• We have a clear competitive advantage globally in areas like our marketplace model, domain expertise and regulatory processes

To learn more about our work environment, culture, and perks, visit: https://www.themuse.com/companies/fundingcircle

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Funding Circle provides equal employment opportunity to all individuals regardless of their race, age, creed, color, religion, national origin or ancestry, sex, gender, disability, veteran status, genetic information, sexual orientation, gender identity or expression, pregnancy, or any other characteristic protected by state, federal or local law.

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