Director | Marketplace Marketing

Creata il 22-04-2019

Location Palo Alto

POSIZIONE CHIUSA Candidati ora

Salva per dopo

Descrizione

About Houzz

Houzz is the leading home renovation and design platform in the world. We have a highly engaged community of more than 40 million unique monthly users who leverage our technologies to find inspiration for their next home project, connect with over 2.3 million home design and remodeling professionals and discover products in the Houzz Shop.

About the Role

Houzz, the revolutionary platform for residential remodeling and design, is looking for a consumer marketing leader to help increase traffic, drive new user acquisition, revenue and long term engagement. This role will own all marketing activities tied to our eCommerce marketplace which is one of Houzz’s biggest businesses.

What You’ll Do

Set the vision, strategy and execution for end-to-end Marketplace marketing at Houzz

Manage and grow our team of high performance digital marketers

Create and execute paid search (Text and PLA) strategies, design and structure campaigns to maximize ROI and revenue

Measure and optimize paid search, display/video advertising and direct response social campaigns

Work with cross-functional teams of creatives and analysts to drive our landing page optimization, product feed, ad creative and cross-channel/device attribution models

Test new and advanced advertising platforms and features with the ability to define, measure and identify successful tests and scale these programs

Manage our paid digital marketing budget and campaign pacing

Leverage our strong, authentic brand and incredible wealth of content to execute on content marketing strategies through paid channels

At a Minimum, We’d Like You to Have

5-10+ years of consumer marketing experience with at least 5 years of paid and organic search experience driving eCommerce revenue

Strong people management capabilities in building and managing large high-performing teams

Experience managing budgets that are tens of millions annually

A proven track record of running large automated paid media campaigns on Google and Facebook

Experience marketing the full funnel from branding and awareness campaigns down to retargeting

Expertise in text and product listing ads on Google, with moderate experience across multiple channels such as SEM, Display and Social

Expertise at market positioning, value propositions and engaging messaging

A balance of a creative and analytical mindset and interest

A detail oriented mindset with strong communication skills

Advanced Excel skills

Ideally, You’ll Also Have

eCommerce experience with marketplaces that have a large catalog

Paid YouTube and Instagram experience

A bachelors or masters degree in a quantitative field such as economics, math or computer science

Benefit

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