Manager | Marketing Analytics

Creata il 18-05-2019

Location Palo Alto

POSIZIONE CHIUSA Candidati ora

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Descrizione

About Houzz

Houzz is the leading home renovation and design platform in the world. We have a highly engaged community of more than 40 million unique monthly users who leverage our technologies to find inspiration for their next home project, connect with over 2.3 million home design and remodeling professionals and discover products in the Houzz Shop.

About the Role

Houzz is seeking a seasoned Manager of Marketing Analytics to assist our marketing initiatives with data-driven insights. You will work with engineering, marketing, and product teams to analyze the performance of our marketing efforts and user behaviour, as well as to work on forecasting and planning for the business. This work will include performing complex analysis over large data sets.

What You'll Do

Define key tracking metrics for marketing performance

Leverage data to create insights that will help inform the development of the Houzz platform and understand the customer base

Evolve Houzz's understanding of attribution and incrementality

Drive the performance of current and new marketing initiatives by leveraging appropriate statistical techniques and infrastructure

Build automated reports using internal tools for key metrics

Work with data infrastructure and back-end peers to define the data collection needs for future work

Work with finance and marketing partners to forecast growth and hit plan milestones

At a Minimum, We'd Like You to Have

Education in engineering or other quantitative discipline such as statistics

6+ years experience with analytics for digital marketing functions, 2+ years managing teams in this area

Experience analyzing online conversion funnels

An excellent ability to distill and communicate findings to senior leadership

An ability to write complex SQL queries. You should feel comfortable using aggregate functions and all types of joins

Experience with modern distributed data technologies including Hadoop, Hive, Impala, Teradata, etc.

Understanding of A/B testing and experiment design

Experience with providing thought leadership in analytics and with mentoring junior peers

Self-direction, independence and experience owning initiatives end-to-end

Ideally, You'll Also Have

An M.S. or Ph.D. degree in Statistics or Data Science

Benefit

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