Moneyfarm logo Moneyfarm

Head of Marketing for Italy

Creata il 06-12-2018
Location Rome


Moneyfarm is growing and evolving.

We are looking for a Head of Marketing for the Italian market to help lead the marketing efforts in Italy as we aggressively scale the business.

You will have experience in all fields of marketing, from acquisition to retention, including the ability to make a strategic and tactical marketing plan. You will have ideally successfully pushed a B2C brand into the public eye or worked for a brand that marketed in an industry-leading way. We’re looking for a smart and creative person who is also able to manage and meet commercial targets. You have a solid understanding of how to manage consumers across the full marketing lifecycle.

Main responsibilities

  • Developing and executing the marketing strategy for the Italian market with focus on new customer acquisition in line with company objectives. 
  • Co-ordinating online & offline Italian marketing campaigns. 
  • Overall responsibility for brand management, PR and corporate identity. 
  • Manage the Marketing team, progressing them through their role. 
  • Ensuring the company communicates clearly and effectively across all platforms. 
  • Strategic management of Moneyfarm communications to a defined goal. 
  • Creation and publication of all marketing material in line with marketing plans and company brand and corporate identity guidelines. 
  • Planning and implementing promotional campaigns. 
  • Planning and implementing promotional events, incl. roadshows, fairs, etc. 
  • Manage relationships with and coordinate work of external partners, e.g. agencies 
  • Monitor and report on effectiveness of all marketing measures. 
  • Provides information by collecting, analyzing, and summarizing data and trends. 
  • Maintain effective internal communications to ensure continuous coordination with the broader marketing organisation and that all relevant company functions are kept informed of marketing objectives as well as actual measures. 
  • Analysing potential strategic partner relationships for company marketing. 
  • Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses. 

Key requirements:

  • Strong marketing experience with 5-10 years track record with commercial responsibility for a B2C product in the Italian market - ideally retail asset management, retail investing, private banking/wealth management or B2C fintech. 
  • Strong creative outlook and understanding of current marketing techniques that work. 
  • Strong strategic, analytical and project management skills. 
  • Excellent communication skills with the ability to mentor juniors. 
  • Confident and dynamic personality. 
  • Previous experience in companies characterised by rapid growth. 
  • Comprehensive knowledge of the financial service industry, and esp. the retail asset management and wealth management space, would be an advantage. 


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