Descrizione
The OpportunityWe are happy to offer the opportunity to join our team in the newly opened Shanghai office to an analytics affinite, self-starting and sports loving teamplayer. You will be responsible for planning and running our online direct-to-consumer business in China.
工作机会
我们真诚地欢迎有志人士加入我们在上海新成立的办事处。我们希望您拥有分析经验,工作积极主动并且热爱运动。具体工作职责如下:负责中国面向消费者在线业务的规划和运营。
Key responsibilities include:
Create and own the DTC business plan and P&L for China
Lead the set-up and operation of our online sales channels in China together with our TP (third party provider)
Manage our TP and work closely with the global DTC business in Zurich to grow On as brand in China
Develop a plan for acquisition, activation and retention of On customers across all online channels in China
Set budget and targets for online marketing across all online channels while maintaining a healthy ROAS
关键职责:
- 制定并负责中国 DTC 业务计划和损益表
- 与我们的第三方提供商一同负责中国在线销售渠道的组建和运营
- 管理第三方提供商,并与苏黎世的全球 DTC 业务部门密切合作,促进 On 品牌在中国的发展
- 制定中国所有在线渠道 On 消费者的获取、激活和保留计划
- 制定所有在线渠道的在线市场营销的预算和目标,并维持较好的资产收益率
Besides being excited to be part of the team that is putting the fun into the run for millions of people, we hope you’ll also bring:
Experience in DTC in China, execution as well as strategy
Strong Tmall experience and network
Good understanding of digital channels incl. SEO, SEA, social media, messenger
Know how to grow a young challenger brand to a Chinese audience
Strong web analytic skills - reporting revenues as well as identifying opportunities & hurdles
Excellent English and communication skills
Keep up to date with current digital and consumer trends
Experience of managing a team or TP
我们团队的目标是为数百万的跑者带来跑步的乐趣。加入我们,体验这一催人奋进的使命吧。为此,我们希望您:
- 要求拥有在中国的 DTC 经验,并拥有相关的执行和战略经验
- 拥有丰富的天猫经验和网络经验
- 能较好地理解数字渠道,包括 SEO、SEA、社交媒体和聊天方式
- 掌握如何将年轻的挑战品牌推广给中国受众的相关知识
- 拥有强大的网络分析技能(收益报告以及对机会和困难的识别)
- 优秀的英语和沟通技能
- 随时掌握最新的数字和消费者趋势
- 拥有管理团队或第三方提供商的经验
What we offer:
We offer a sportive, challenging and supportive working environment that is counted amongst the top startups in Switzerland, that has an international, dynamic and entrepreneurial spirit. This is where your work matters, you’re hands-on and your team members are amongst the very best in their respective disciplines and fields – so join us in our newly opened subsidiary in Shanghai.
我们的福利:
我们按照瑞士顶尖创业公司同等的标准,提供运动氛围浓厚、富有挑战性和支持性的工作环境。作为一家跨国公司,我们将让您体验蓬勃的活力和企业家精神。加入我们在上海新成立的子公司吧——您将与业界优秀的人士共事,您可以亲力亲为,尽情发挥您的工作创意!