Data & Tech Consulting Director

Descrizione

Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of five global brands, Starcom, Zenith, Spark Foundry, Blue 449 and Performics, powered by digital first, data driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 17,500 employees worldwide.

We are built on the foundation of Trust, Talent, Transformation:

TRUSTTrust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.We treat our people and our clients with respect, transparency and honesty.

TALENTThis is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATIONTrue transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

Job Description

The Director, Data & Technology Consulting EMEA will be responsible for consulting Publicis Media Agencies and Advertisers on their data-driven marketing approach including support for data strategy, developing our end-to-end enterprise DMP consultancy and support platform operations. The Director solves strategic marketing challenges by applying data, technology & services to ensure clients are successful in building their businesses around our programmatic capabilities.

This role reports to the Head of Solutions Consulting within the central Precision EMEA Solutions Consulting team, a practice within Publicis Media. The role supports the Publicis Media agencies and other Publicis Media Practices, Strategic Partners, and clients to create integrated solutions to solve each client’s most pressing marketing challenges, working in concert with Agency, Product Management, Analytics, Operations, and other teams.

The Director is an energetic individual who possesses a combination of strong analytic, problem solving and client facing skills, working as an integral part of the PM Precision practice.  The role requires the ability to proactively identify opportunities to leverage data and technology to solve business problems, and importantly influence and deliver expertise at a senior level throughout the agency and direct to clients.

Team Department/Profile

PM Precision

PM Precision is Publicis Media’s data-informed, tech-enabled trading practice.  Precision helps brands reach audiences on highly viewable, fraud free media.  By applying best in class data and tech capabilities, Precision delivers a more efficient ad-tech supply chain with curated inventory and data.  Precision encompasses agency-embedded teams that provide greater strategic alignment with clients and buying teams.  Agency teams are supported by a centralized team for shared resources, best practices, tech audits and partnership management. Precision spans product strategists, marketers, solutions consultants, activation specialists, ad-ops and data scientists.

Key Responsibilities

Data & Technology Consulting:

• lead the end-to-end enterprise audience management consultancy practice across both pre-sales and post-sales implementation and with a longer term focus of incubation into agencies. Work closely with Precision adtech, analytics and activation teams.

 Pre-sales:

• Help drive partnerships with enterprise marketing cloud (primarily DMP but also CDP) vendors including joint pipelines, sales collateral and ways of working
• Develop our data-driven marketing strategy across different client verticals tied into DMP/CDP usage but also building into wider areas such as CRM use cases
• Create data-driven maturity frameworks to audit, track and provide recommendations to our agencies and clients
• Design and run data-driven marketing strategy workshops for both clients and agencies
• Support collaboration with agencies in EMEA around enterprise DMP/CDP strategy

Post-sales:

• Help shape the post-sales implementation process, scoping, project management process
• Oversee technical implementation team where necessary
• After on-boarding, support the incubation of on-going management into local agency
• Act as consultant to agencies teams of campaign based strategies, testing frameworks and roadmap design

Power Of One Consulting:

• Help develop partnerships with marketing cloud specialists, CRM specialists and Sapient Consulting across Publicis Groupe
• Ultimately support the development of integrated service offerings across the Groupe working with the Head of Solutions Consulting and Head of Enterprise Strategy.
• Work with leading vendors to ideate and innovate for Precision, to ensure that Publicis has access to market leading solutions.

Team management:      

• Managing day to day work and long-term personal development of Data & Tech Consulting team members
• Showcase leadership and drive with the team

Qualifications

Knowledge

• Be an expert in advertising technologies such as DMPs, CDPs, Marketing Clouds, ad servers, DSPs, ad exchanges, cross-device tracking technologies, website analytics systems, DCO, etc.;
• Understand the standard workflows and metrics involved in digital marketing programs including how to traffic a media + data campaign, calculate cost (CPM, CPC, CPA), and measure performance (ROI, ROAS, CTR, CPA, AOV, RPV, Conversion Rate, etc.)
• Be capable of inventing and architecting complex technological solutions to solve specific marketing challenges./
• Participate in new business meetings / pitches as Subject Matter Expert representing all possible uses of the Platform in marketing programs.

Experience Required

• +5 years of experience in a combination of enterprise marketing cloud/DMP services, programmatic media, & analytics
• 3 years minimum entrenched DMP/CDP-based role, ideally with practical implementation, hands on experience, not just strategy and theory
• Team management and leadership experience
• Experience in analytics or statistics based further education or employment role with a consultancy focus
• Possesses a charismatic, engaging personality and can successfully interact with senior/executive level client contacts
• Be influential at a senior level and be a self-motivated operator, comfortable with navigating a matrixed global organisation
• Experience with delivering complex technical content to large groups, in a coherent, accessible and inspiring way
• Has the ability to grow client relationships through new strategies and innovative ideas

Additional Information