Descrizione
Descrizione dell'azienda
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, DigitasLBi, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.
Descrizione del lavoro
Publicis Media is looking for an experienced Programmatic Manager to integrate in the team of Milan.
- You will be responsible for developing deep relationships with advertisers and agencies to ensure optimal adoption of all product features.
- You will be a thought leader and strategic thinker, helping to evangelize programmatic solutions amongst your peers within agencies.
- Work with members of your team to ensure campaigns are pacing evenly and meeting agreed upon KPI’s
- Take responsibility for promoting Programmatic adoption within your assigned agency team and all revenue generated from your agency's client base.
- Gather the metrics and analytics necessary to accurately forecast sales generated from all campaigns.
- Coordinate communication, campaign strategy, campaign setup and kickoff process when needed.
RESPONSABILITIES
- Develop strong and effective audience targeted plans in accordance with campaign objectives and targeting strategy
- Participate in post-campaign analysis
- Supervise insertion order process and ensure adherence to terms and conditions
- Handle cancellations and re-allocations in a timely manner
- Optimize campaigns in programmatic buying and reach performance goals
- Maintain and report on weekly pipeline of proposals and bookings
- Take part in group brainstorming sessions to bring great ideas to life
Qualifiche
- Bachelor’s degree in Marketing, Communications, Information Systems or related field
- Proven ability to build businesses within the digital media arenas
- Strategic thinker and problem solver
- Ability to maintain a high level of productivity and manage multiple competing priorities
- Excellent with numbers and a strong eye for detail
- Experience with different DSP. Adserving and ad exchanges will be considered a plus
- Experience with third party ad tags, conversion tracking pixels, floodlighting, and reporting
- Advanced proficiency with Microsoft PowerPoint, Word, Excel
- Experience with popular digital ad technologies is also strongly preferred
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