Manager, Brand And Communication Marketing Icebreaker Emea

Descrizione

Are you a Natural Born Creative or a Force of Nature? Either way, we’re looking for you!

Do you have that natural creative instinct? Are you curious? A seeker of knowledge? Do you challenge the status quo? Are you yearning to make an impact and looking to be part of something with greater purpose, something with a reason beyond apparel?

Then this could be the move you’ve been looking for; the move to natural.

The apparel industry needs a shake-up. At icebreaker, we’ve always believed in the pursuit of better, inspired by nature to create sustainable natural performing apparel solutions. As the first purpose-led acquisition of VF Corporation we have never been better placed to drive a global movement for nature, and for the betterment of our species and the planet.

This role as Brand Marketing Manager is central to the EMEA Brand marketing function to help achieve global and regional brand and business goals. The role serves as a fundamental link between the Global office, the EMEA office and local markets to drive brand and product marketing. The main accountability, for this role is to build robust strategies for the business that at times will require execution.

All plans and strategies need to be built, implemented then evaluated in close collaboration with the Senior marketing Manager.

Main Accountabilities

* Responsible for building the 12 months view on Icebreaker Brand marketing initiatives, working closely with peers in sales, product and marketing.

* Communicate plans in a timely manner and regularly to relevant EMEA team members along with country marketing managers and guiding them as required for execution.

* As required drive EMEA execution of Brand marketing activities.

* Analyse results and provide fully comprehensive reports in a timely manner.

* Act as a guardian of the brand and champion of the target consumer.

* Use market & consumer feedback to further inform and improve effectiveness of Icebreaker strategies, plans and tools.

* Act as a key member of the marketing team and step in to lead as required.

* Work closely with marketing Senior Manager to maximize marketing budget and grow brand presence and sales in EMEA.

* Monitor and report budget on a monthly basis

What’s on your cv:

* Bachelor or Master’s degree in Marketing or Business Economics

* At least 5 years experience in Brand marketing and business function that requires strategic planning and execution

* Fluent in English

* Willingness to travel frequently

Who you are:

* A Brand Ambassador who is drawn in by our story and inspired by the authenticity and uniqueness of our brand

* Strong communication skills with all levels and cultures within the organisation

* A highly collaborative team player

* Active, adventurous, passionate high achiever

* Curious, with a global mind set and a strong desire to continually learn & evolve

* Knows how to create and maintain strong branding and consistency in a complex market

Application URL: (w3.aplitrak.com/?adid=Zm5pYy40MzE0Ni4xMTExNEB2ZmMuYXBsaXRyYWsuY29t)