Manager, Trade Marketing Icebreaker Emea

Descrizione

Do you have that natural instinct? Obsessed by the details, a seeker of knowledge? Do you challenge the status quo? Always asking questions and seeking out solutions?   

Then this could be the move you’ve been looking for: the move to natural.   

The apparel industry needs a shake-up. At icebreaker, we’ve always believed in the pursuit of better, inspired by nature to create sustainable natural performing apparel solutions. Sustainability isn’t just a campaign, it’s a feature of our business. As the first purpose-led acquisition of VF Corporation we have never been better placed to drive a global movement for nature, and for the betterment of our species and the planet.

Your adventurous nature and progressive thinking will drive your innovative ideas, enabling you to explore all the possibilities within yourself.   

As Trade Marketing Manager in our Icebreaker team, you will play a key role in:

* Building the Trade Marketing plan for Icebreaker across European territories

* Take ownership for the execution and review of all marketing activities executed in 3rd party customers across Europe

* With the European Sales team, develop relationships with key customers across Europe; understand those customers and their consumers, and tailor the Icebreaker Trade Marketing Strategy to fit with their needs

* Develop a rolling themed customer marketing plan for all activities, showing detailing execution strategies across all channels and verticals

* Drive brand exposure and rate of sale through ownership of the following key areas: Customer campaigns and all in-store executions and Customer communications – responsible for the creation and methods of execution for of all communications via 3rd party customers

* Test customer media & marketing packages to best effect, provide reviews of effectiveness and challenge customers to tailor their packages to Icebreaker’ needs.

* Build a Customer Metrics Scorecard to evaluate how effectively the Icebreaker brand and trade marketing initiatives are being executed in their environments

* Planning & delivery of all European trade shows    

Who you are:

* A highly collaborative team player and team builder; an effective influencer and leader  

* Passionate individual, proven to thrive in a fast-paced, high-pressured creative and commercial environment

* You know how to create and maintain strong branding and consistency in a complex market     

Do you have:

* 5/7 years working experience within a branded environment and preferably within the fashion, lifestyle or sporting goods industries

* Strong communication skills with all levels and cultures within an organisation 

* Great time management and prioritizing skills with the ability to meet strict deadlines

* Curious, with a global understanding and outlook, and strong desire to continually learn and evolve, wants to think outside the square box

* Strong passion for the brand

* Fluent English level