Vf International logo Vf International

Senior Online Trading Merchandiser - Kipling

Creata il 05-06-2020
Location Antwerp

Descrizione

GENERAL SUMMARY

The Senior Online Trading Merchandiser is responsible for defining and executing E-commerce trading and merchandising strategies, campaigns, tools and activities across Kipling EMEA website. This role requires a proven track record in leading and executing the analysis of product performance, promotional activities and monitoring core KPI’s for digital merchandising tools, to feed into future buying, planning, marketing and promotional activities. The objectives of the role are to leverage analytical insights to drive conversion / sales and deliver the ultimate online consumer shopping experience.


PRIMARY ACCOUNTABILITIES

* Work closely with Manager, E-Commerce, Digital Marketing and B&M teams to drive product strategy across Kipling EMEA websites.

* Collaborate with the DTC team to manage seasonal merchandising plans/open-to-buy, sharing insights and product performance analysis.

* Deliver weekly reporting and in-depth analysis on core merchandising KPI’s including product & category performance, promotional activities, on-site search and retail messaging.

* Lead promotional and sales planning by analyzing activities, including long term impact on core KPI’s (UPT, Return Rates, AOV etc).

* Oversee the E-commerce Trading Calendar, tracking and planning all online activity

* Collaborate with the Digital Marketing team to develop the online brand experience, aligning Global & Regional marketing campaigns, Product strategy and promotional activity

* Lead the development of the online product catalogue, gathering relevant information from B&M, Global Product and Marketing teams

* Define and execute strategy for online visual merchandising to drive conversion, sell through and brand identity.

* Gain product knowledge by attending product sessions and sales meetings, actively updating and learning from brand workbooks and key stakeholders.

* Take active part in site developments and projects covering the definition of business requirements; including benchmarking, validation of wireframes and UAT

* Foresee online user journey complexities and suggest improvements to ensure smooth shopping experience


QUALIFICATIONS


Experience: at least 4 years experience in an E-commerce or digital environment with a focus on merchandising, coordinating and achieving business results.


Language Skills: * Fluent in English. Additional languages beneficial.

* Advanced computer skills required.

* Must have strong analytical and organizational skills, and be detailed oriented.

* Self motivated, flexible and able to handle workload independently.

* A good understanding of digital marketing, SEO, CRM and social media is required

* Experience using Web Analytics tools, Ecommerce Platform and CMS is a must.


COMPETENCIES

* Facilitating Change: Encouraging others to seek opportunities for different and innovative approaches to addressing problems and opportunities; facilitating the implementation and acceptance of change within the workplace.

* Operational Decision Making: Securing and comparing information from multiple sources to identify business issues; committing to an action after weighing alternative solutions against important decision criteria.

* Business Acumen: Using economic, financial market, and industry data to understand and improve business results using; one’s understanding of major business functions, industry trends and own organisation’s position to contribute to effective business strategies and tactics.

* Customer Focus: Ensuring that the customer perspective is a driving force behind business decisions and activities; crafting and implementing service practices that meet customers’ and own organization needs.


Application URL: w3.aplitrak.com/?adid=RGlhbmEuVmFuRW5nZWxlbjEuNTM2NjguMTExMTRAdmZjLmFwbGl0cmFrLmNvbQ

Benefit

Be your own time manager

Be your own ...

Impressive Discounts for all VF brands

Impressive D...

Relocation Package

Relocation P...

The chance to work with likeminded, joyful people

The chance t...

Very good coffee, an office canteen & othter basics like water or fruits

Very good co...

Vibrant working environment that is not only cool but also sustainable

Vibrant work...

POSIZIONE CHIUSA Candidati ora

Video