E-marketplace Marketing Manager

Descrizione

We have an exciting opportunity to join our team as an e-Marketplace Marketing Manager.

At Witailer, you will learn everything about e-commerce and the recipe for success on e-marketplace platforms such as Amazon. Our mission is to help brands succeed in this complex ecosystem, offering end-to-end solutions. We serve our clients as consultants and as partners in the implementation of digital strategies. We are professionals with international view, passion for technology and entrepreneurial attitude. Our work culture is friendly and collaborative, and we value the opinion of each team member, and encourage each person to directly shape the company, processes and the direction.

In this role you will be driving the planning and execution of Amazon Advertising digital marketing strategy for our top clients. You will be responsible for the success of the client media strategies by providing thought leadership on the design and optimization of the marketing campaigns. As the e-Marketplace Marketing Manager, you'll have end to end ownership of conceptualizing, executing and continually improving our advertising campaigns, utilizing Amazon Advertising-Search and keyword bidding advertising platforms, which are in constant evolution. You will stay abreast of these changes and new feature releases and decide how best to integrate the new features in the campaign management at client level, working closely with Strategic Account Managers and junior Marketing Specialist.

We are looking for someone with extensive SEM/PPC experience to manage the advertising efforts. 

• You don't need prior Amazon or e-marketplace experience, but it is important is that you are an expert with SEM/PPC, where you have matured at least 2 years of experience. 
• You will have an analytical mindset focused on measurement and reporting of performance. 
• You will synthesize data into actionable insights and have excellent written communication skills to craft the right message to the right audience segment.
• You also have an entrepreneurial approach and curiosity to test what works and quickly scale allowing Witailer to manage in Amazon Advertising in an efficient and optimized manner.
  

Responsibilities:

• Develop, execute, analyze and optimize digital marketing campaigns particularly as it relates to Amazon Advertising (affiliate, display, search) also A/B testing and experimenting various solutions
• Own the e-marketplace media campaign performance for several large client accounts
• Analyze campaigns by looking at multiple data sources such as web analytics platforms, external data sources, market research and proprietary tools
• Effectively evaluate performance data, implement appropriate actions and articulate insights in the form of both oral and written client deliverables
• Have mindset to scale, optimize and improve operational efficiency within the team, leading the thinking from business side on the internal adtech project

Qualifications:

• Bachelor's Degree
• At least 2 years of hands-on experience in SEM/PPC marketing
• Google PPC Certification
• Ability to build and deliver integrated marketing campaigns
• Ability to interpret data and make business recommendations
• Ability to work in a fast-paced, entrepreneurial environment and manage multiple, competing priorities simultaneously
• Passion for online advertising and a track record of delivering outstanding results in this space
• Excellent presentation, organization and project management skills
• Meticulous attention to detail
• Proficient with Excel and PowerPoint / Google Slides, Data Studio/Tableau/Power BI experience is a plus