Descrizione
Our Story
At Wooga, we are very proud of the diverse, creative and friendly environment we have established and we believe you will enjoy working with some of the best people in the industry. Each of our Woogas plays an important role in our success as a company and in shaping our culture. We really value our razor-sharp focus on story-driven casual games, excellent craftsmanship, and the truly collaborative way of working. We create joyful experiences that awaken our players’ desire to see what happens next. Based in the heart of Berlin, with over 250 employees from around the world, we work together to create high-quality casual games with engaging stories at the core of the experience.
As CRM Manager you will partner with members of the marketing and product teams to determine the most effective ways to use CRM in support of our marketing initiatives. You will design creative ways (text and image) to support these initiatives, optimizing CRM delivery to improve results. This role will be a key driver of personalization and CRM across all of Wooga’s marketing channels, leveling up how we communicate with our players.
About the role
You will report to the Head of Marketing, working closely with other CRM Managers, Marketing Managers and Product Leads to understand the needs of each product team at Wooga, and develop effective ways to set up and use our CRM platforms to help these teams achieve their goals.
- Own, operate and execute CRM campaigns and activity
- Work with product teams to figure out the best ways to activate CRM to align with product KPI’s and achieve business objectives
- Work with other CRM managers to develop, implement and maintain CRM standard methodologies
- Report on and analyze the performance of CRM activations in the context of our marketing campaigns and business-critical metrics
- Maintain & share knowledge of standard methodologies and best practices for CRM campaigns
- Plan, manage and deliver CRM strategy and KPI’s for your area of responsibility, ROI based analytics and reporting
About you
- Working experience with setting up and working with CRM platforms (Braze, Helpshift, Mailchimp)
- Experience developing and activating high-frequency email campaigns
- Substantial knowledge in CRM segmentation, campaign management, offer management, interactive marketing
- Experience executing A/B, multivariate and other testing methodology
- Experience planning, executing and optimizing lifecycle marketing
- Critical attention to detail & creative problem-solving skills
- Excellent written and verbal communication skills
- Able to prioritize and meet deadlines while working on multiple projects
- 2+ years of experience in CRM field
- BA degree (relevant fields of study preferred) would be considered as a plus
- Experience in the games industry
Our Promise
- Shape the future! Challenge the status quo and team up with a diverse group of experts working on crafting the world’s best games.
- Located in Europe’s most creative city with low cost of living and high quality of life. We offer a generous relocation package and home search support if you are not already located in Berlin. Did we mention that we also cooperate with Kindergartens?
- Make use of a significant education budget and extra days off for self-development. Join our meet-ups, talks, brown bag lunches, internal trainings, workshops and many others.
- Participate in the company’s success - we offer a quarterly bonus scheme!
- Did you know that German is the third most commonly taught language worldwide? Learn it too! We offer German language classes for you and your significant other.
- As much coffee, drinks, cereals and fruits as you can handle.
- Choose your own equipment and be set up for success! We got your back!
At Wooga we are committed to providing a friendly, safe and welcoming environment for everyone who works here or with us, regardless to gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, religion (or lack thereof) and game preferences. Be yourself, we like you that way!
