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User Acquisition Manager

Creata il 25-01-2019
Location Berlin

Descrizione

Wooga seeks an analytical, enthusiastic marketing professional to join us as a User Acquisition (UA) Manager. In this role, you will control the marketing budget for our games and partner with the game team to develop a user acquisition strategy. This role will involve spending hundreds of thousands of dollars per month across multiple platforms - iOS, Android, Amazon, etc – in pursuit of Wooga’s user acquisition goals. In addition to managing user acquisition campaigns, you will also support the marketing team’s internal analysis pipeline, producing regular reports for executive management and for the marketing team’s use.


What you will help us with
  • Develop and execute User Acquisition strategy for our games
  • Manage campaigns across a variety of gaming platforms and optimize the performance of campaigns on an ongoing basis
  • Support in the production of the marketing team’s internal analysis and external reports
  • Experiment, test and analyse campaigns
  • Use data-driven insights to enhance performance through targeting and segmentation
  • Utilize the marketing team’s analytics infrastructure to help the marketing team optimize spend
Who we are looking for
  • 2-3 years of relevant work experience (relevant mobile / web marketing experience a plus)
  • A professional background in quantitative analysis
  • Bachelor’s degree in economics, marketing, or another relevant field
  • Result-oriented and strongly data-driven
  • Expert in Excel and SQL
  • Proven capacity of understanding cultural differences and embracing uncertainty
  • Team player that can adapt easily to others and also work well under minimum supervision
  • Excellent written and spoken English
Additional preferred skills
  • Experience with Facebook mobile marketing
  • Experience using major ad networks such as Vungle, Unity, Applovin (to name a few)
  • Experience with the Freemium / Free-to-Play business model
  • Deep interest in mobile gaming
Why you should join us
  • As a UA manager, you can feel good that you work brings joyful entertainment experiences to millions of players every single day
  • Fast-paced and international environment (we have over 35 nationalities here at Wooga!)
  • Located in Berlin – Europe’s most exciting city with low cost of living and high quality of life - plus we will help relocate you if you are not already here
  • An incredible range of benefits, including free in-house German lessons, an annual Educational Budget, regular professional development training opportunities, and much more

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. It is optional to include your photo, date of birth, and place of birth in your application.

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