Miamed logo Miamed

Head of Online Marketing

Created on 27-02-2017
Location Berlin

Description









With our product we have revolutionized medical education in Germany and currently have over 94% market share among medical students preparing for their finals. If you are an experienced, technically savvy marketer who can help us spread the word, join us to extend our product to aspiring and seasoned doctors all over the world!


As our Head of Online Marketing, you share our data-driven philosophy and know just how to translate our digital marketing efforts into a cohesive strategy. Your sense of branding allows you to maintain consistency throughout all of our digital marketing channels while your ingenious growth-hacking ideas will help us significantly accelerate user acquisition.
















YOUR JOB
  • Build and lead our online marketing team
  • Set up our online marketing roadmap
  • Oversee our online marketing channels (e.g., PPC campaigns, email marketing, and social media marketing)
  • Develop customer acquisition strategies and campaigns based on in-depth data analysis (esp. for English-speaking markets)
  • Design, implement, and analyze international online marketing campaigns
  • Measure ROI and KPIs
  • Forecast sales performance trends and act proactively to increase our market segment
  • Train internal teams in the application of data-driven approaches as well as digital technologies and techniques
  • Be responsible for new optimization methods of improving customer experience (e.g., conversion rate optimization)
  • Ensure web best practices are met












YOUR PROFILE
  • Proven work experience in online marketing strategy
  • Experience in building high-performing online marketing teams
  • Passion for and extensive experience in data-driven marketing and analytics
  • Demonstrable experience in designing, implementing, and analyzing successful international online marketing campaigns and willingness to work hands-on
  • Deep understanding of how digital marketing channels work
  • Superior knowledge of online marketing tools and best practices
  • Experience with SEO/SEM, Google Analytics, Facebook Ads, and CRM software
  • Excellent analytical and project management skills
  • Fluent English; German language skills are a plus, but not required
  • Strong team management and communication skills (written and verbal)
  • Degree in marketing, digital technologies, or a relevant field; alternatively equivalent work experience
  • A passion for marketing a product that is changing the world of medical education












WHAT WE OFFER
  • An opportunity to market a product that has the potential to improve medical care for billions of people
  • A vibrant startup with a friendly and cooperative culture
  • Varied and interesting tasks with a high degree of autonomy
  • An ambitious and dynamic team with flat hierarchies
  • Comprehensive support in a versatile and experimental team
  • A flexible work environment
  • An Italian espresso machine, the best steak in the city straight off the Argentine grill on our terrace, and a fridge that is always stocked





Benefit

Argentinean barbecue on the balcony

Argentinean ...

Filled fridge

Filled fridg...

Flat Hierarchy

Flat Hierarc...

Flexible work environment

Flexible wor...

Free softdrinks & coffee

Free softdri...

Italian espresso machine

Italian espr...

Urban Sports Club

Urban Sports...

Yoga

Yoga

CLOSED VACANCY Apply now

Video