Junior International Online Marketing Manager (Search Engine Advertising) (m/f/d)
Beschreibung
• You plan, develop and manage the PPC strategy for international markets• You launch and optimize paid search campaigns in several search engines (Google & Bing)
• You continuously optimize account structure, keyword portfolio, ad texts and bidding strategies
• You assure that the reporting of relevant KPIs is always up to date and you conduct advanced analyses
• You execute A/B-tests, collect & analyze data and identify trends & insights in order to maximize the performance of your accounts
• You develop innovative strategies to improve & expand our PPC activity by evaluating new advertising channels, campaign types and AdWords features & betas • Bachelor's or Master's degree in Economics, Marketing, Digital Media or related fields
• Strong analytical skills and an affinity for numbers
• Strong communication skills as well as an organized, autonomous & team-oriented working style
• A high level of initiative & reliability and the motivation to continuously optimize processes
• International marketing experience
• Fluent in English; any other European language is a plus