Beschreibung
PPC, CVR, CRO, remarketing, bid management & landing page optimization is not new to you?That's great, because you will deal with it in your daily business.
• You enable the SEA team to achieve common strategic & financial goals and you are responsible for the strategic set-up & coordination
• You improve the daily work of our SEA team by mentoring and motivating them, by providing regular feedback and leading them by example
• You are responsible for budgets & forecasting and assure that the reporting of relevant KPIs is always up to date
• You conduct advanced (ad hoc) analyses and dig into our data in order to question existing strategies & processes and to find hidden growth/optimization potential
• You drive the internationalization of the SEA and develop innovative strategies to improve & expand our SEA activity based on A/B-testing and evaluation of new advertising possibilities on desktop and mobile platforms
• You plan, develop and manage performance campaigns for several search engines and continuously optimize account structure, keyword portfolio, ad copies, landing pages and bidding strategies • Profound professional experience in the management of SEA campaigns
• Experience in leading an intercultural team in a dynamic environment
• University degree in Economics, Marketing, Digital Media or related fields
• An affinity for numbers and very good analytical skills, paired with the ability to find creative solutions, as well as a high level of initiative and reliability
• Strong communication skills as well as a goal-driven and team-oriented working style
• Fluent in English; any other European language is a plus