Insights & Strategic Category Manager

Description

Company Description

Publicis Groupe: win in the platform world!  

Zenith is part of Publicis Groupe, the world’s third largest communications group.

What can we do as Publicis Groupe?  Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey - anywhere in the world.  

And what makes us unique? A Connecting Compay, driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on clients - Power of One!

About Zenith

Media and communication thrill you in all their facets? Are you the precise one in the team? The goals - oriented man / woman?

With particular attention to the role played by data and the scouting of new technologies, Zenith - the ROI agency - is the right place for you! 

Click here to find more about us.

Job Description

Your to-do list: 

• Under the guidance of the Insights and Strategic Director, you will lead autonomously your own categories, managing communication strategies and insights on all media for an important client, liaising with the client marketing, media and research departments
• Leading and directing the development of client presentations from a strategic and data/innovation perspective
• Working with dedicated Media Activation category lead as a partner
• Leading Consumer Analysis (socio-demo / attitudinal / behavioral profile, media use, digital approach, consumer portrait development ...) with the production of insights through the use of databases (proprietary or market), desk research;
• Category Analysis with identification of the main trends in the category, framing of the competitive context, monitoring of key players, identification of the challenges for the brands being analyzed; including marketing mix modeling or attribution analysis
• Activation of qualitative / quantitative research (online Survey / Focus groups);
• Use of the main market data sources (consumer based, media investment, media fruition, digital behavioral data, ..);
• Drafting of summary documents of the analysis results and reporting of the communication strategy;
• Participation in internal meetings / with clients to receive ongoing briefs, development of strategic projects with the involvement of different departments of the agency, presentation of results and responses to briefs.

Interested? Keep reading...Zenith is looking for a Strategic Manager for its Milan offices.You'll be involved in the Strategy Unit and you'll support the Team and report directly to the Strategy Director.

Qualifications

If in your past experience:

• you developed excellent knowledge of Excel, Power Point and Word;
• you developed at least 4 years of experience in the same or similar role;
• you got the ability to use tools to query and analyze market and / or proprietary databases;
• you developed good knowledge of the main business, brand and communication KPIs and their interpretation;
• you developed familiarity with the interpretation of quantitative and qualitative research outputs;
• you got the ability to synthesize and extrapolate key learnings to be applied to strategy documents;
• you got the ability to set up questionnaires for quantitative surveys and guides for conducting internal focus groups.
• you developed good knowledge of media advertising offer in the market and relative KPI / media monitoring
• you developed good knowledge of FMCG food market, data and behaviours
• you developed experiences in working with analysts on marketing mix model applied to media campaigns
• you developed good knowledge of banded content and influencer activations (this will be considered a plus!)

If you are:

• Fluent in English (mandatory)
• able to work on multiple projects at the same time
• great at working in teams
• detail oriented
• eager to lead your clients towards new territory
• interested in seeing next step of audience activation

send us your application! 

This opportunity does not provide relocation support. 

Additional Information

We take care of our talents and their wellbeing: 

• Future of Work: flexible hours and smartworking
• Corporate benefit: a platform dedicated to our people full of offers, discounts and more
• Learning&Development: a tailored learning path, individual and needs based approach, always on! 
• Corporate Wellness: free access to online training classes for your physical and psychological wellbeing

Did you know that our motto is Viva la difference? With or without D.Lgs. 198/2006, we can't wait to meet you and welcome you, whoever you are!

Find more about Publicis Groupe Italy and our values on our official IG page here.