Search Specialist (SEM)

Description

Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of five global brands, Starcom, Zenith, Spark Foundry, Blue 449 and Performics, powered by digital first, data driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 17,500 employees worldwide.

Job Description

 It is the responsibility of the SEARCH SPECIALIST to:

• Monitor active SEM campaigns
• Provide optimization, targeting or performance insights from reporting data
• Traffic new campaigns, ads, and keywords
• Complete monthly SEM reports

The SEARCH SPECIALIST will be required to:

• Create and activate campaigns from a brief where strategy is provided
• Optimize budget pacing, bids and bidding strategies, ads and more
• Pull data from multiple systems to create PPT and Excel reports
• Identify opportunities or insights during ongoing accounts from Engine systems and reports
• Create and update keywords lists, ad copy, and ad extensions
• Provide insight and analysis and suggest updates/optimizations to improve performance

Qualifications

• 1 year of agency SEM experience or 2 years of SEM experience outside of Agency
• A strong desire to learn and improve own skill set through directing learning
• Organization in order to work on multiple tasks simultaneously
• Detail oriented
• Comfort and strength in data aggregation, manipulation and analysis
• Strong numerical and computer skills
• High level of capability in Excel and PPT
• Good writing skills, for both ad copy writing and to summarize insights in a concise manner
• Strong public speaking, in order to discuss campaign aspects with clients in meetings
• Accountability

Additional Information

Publicis Media is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.  We thank all candidates for their interest in Publicis Media, however, only those candidates selected for an interview will be contacted.