VICE PRESIDENT COMMUNICATIONS AND BRAND

Description

• Working with the CMO help create the new strategic messaging framework for the company. Bring creative ideas to the mission and vision and help create a compelling rallying cry for Alfresco.
• Working with the CMO, Product marketing lead and head of global programs help create the messaging structure for ‘plays’ including differentiating headlines and content
• Oversee the development of the company’s creative strategy – working with the CMO to update the look and feel in line with the strategic messaging. Ensure consistency across all marketing tactics
• Manage the head of design and creative service resources
• Oversee all PR efforts including evaluation of current programs and ROI. Guide the PR Director to a strategic plan that aligns with go to market plays and increases Press coverage and influencer involvement across major markets. Inspire PR tactics that drive greater awareness and increase profiles of key leaders.
• Oversee all AR efforts – lead AR director to ensure we grow our presence with industry analysts and influencers resulting in much improved quadrant/wave positioning and support for Alfresco. Inspire new engagement practices with content and activities
• · Working with the CMO on all internal communications including all hands calls, presentations, Sales Kick off etc.
• ·Lead the company’s social media growth – establish a plan and aggressive execution to grow awareness and support lead generation efforts