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Why join us?
BlaBlaCar is looking for a Digital Marketing Manager to join the Italian team in Milan. As a Digital Marketing Manager, you will play a key role in increasing the awareness and adoption of BlaBlaCar in Italy. You will prepare multi-channel marketing plans, find acquisition channels, negotiate with providers, set up campaigns and track their performance. You will be joining a skilled and motivated team, whose goal is to accelerate BlaBlaCar's growth in Italy. Thus, the position requires a sharp, analytical mind and an entrepreneurial spirit. You will report to the local Country Manager and you will be helped in campaign execution by a network of channel specialists around the world.
What you will directly contribute to:
● Defining and executing the local Marketing and Communications plan for Italy
● Defining, setting up and running online marketing campaigns
● Setting up and managing partnerships with Online Travel Agencies
● Preparing, launching and executing ATL campaigns
● Collecting, formatting and analysing marketing KPIs to measure performance
● Sharing best practices with other marketing teams, both local and central
● Participating in the development of new projects locally
● Contributing to market research