Commercial Analytics Manager

Description

We are deeply committed to building a diverse and inclusive workforce so that we represent all those who dream big equally.

• Manage a team of analysts focused on driving revenue and profitability across Casper’s eCommerce, Retail and Wholesale businesses
• Accelerate DTC growth  by uncovering drivers beyond media spend and recommending opportunities to optimize pricing, promotions, assortment and retail store locations
• Develop understanding of key customer journeys and recommend actions to optimize
• Combine consumer analytics/insights with aspirational creativity to develop distribution strategy across consumer funnel to increase customer conversion and support CRM to drive loyalty across business units
• Comparing and contrasting consumer behavior during the pre and post stages of major events in the business (new product launches, holidays and new store openings), helping the business understand effectiveness of key efforts and formalizing key learnings
• Drive omni-channel alignment by working across marketing, loyalty, merchandising, wholesale and retail teams to understand their business needs that drive a customer-centric strategy and provide omni-accretive recommendations 
• Conduct customer analyses and arrive at compelling fact-based conclusions, including but not limited to cross-shopping, upsell, customer profiles and KPIs, and studies into customer loyalty, acquisition and retention trends
• Own, design, develop and distribute reports and dashboards that drive a unified view of program effectiveness across sales channels
• Advise on experimental designs to ensure new business strategies are tested appropriately and without bias; assist stakeholders in parsing results, arriving at conclusions and advising on next steps
• Build out insights about customer behaviors that feed into hypothesis generation for Product and Marketing testing agendas
• Build and maintain analytics frameworks to understand price elasticity and promotion response to inform pricing and promotion strategy
• Partner with Business unit leads to maximize revenue driving activities across channels and align analytics support with business unit priorities
• Partner with Marketing Analytics to maximize impact of key events and promotional holidays across from media investment through conversion and retention
• Partner with Data Solutions Management to develop automated and self-service solutions to improve efficiency and optimize recurring analysis and decisions

• Consumer-centric, global mindset
• Highly proficient in tools like Excel, SQL, and Python; experience with Looker a plus
• 6-8 years' previous experience in a data-driven multi-channel retail/consumer goods organization
• Superior research, statistical, analytical, processing and mathematical skills with ability to structure and conduct analyses
• 1-3 years management experience
• Management expertise and a history of attracting, developing, and retaining great talent 
• Outstanding analytical, organizational, collaboration, and communication skills with an attention to detail and ability to multitask 
• Growth company and eCommerce experience a plus 

• Participation in our HQ bonus program for some splurging and equity so that you’re part of the Casper family.
• Medical, vision, and dental insurance to help you with those coughs or cavities (too many waffles...)..
• Wellness programs like cash incentives for tracking sleep and fitness, credits for your favorite studios and in-office activities
• Unlimited vacation policy.  If you need time off just take it; we trust you!
• Catered lunches twice a week to give you time to catch up with your teammate
• Free snacks and coffee, including a huge breakfast selection (10 types of cereal anyone?)
• A full gifted bed set when you join and product discounts for friends and family!

If you dream about this stuff this job is probably right for you.  We look forward to learning more about you!