UX Copywriter

Description

Casper is seeking a UX Copywriter to join our growing New-York-based Experience team.  

Casper (casper.com) is a global sleep company that launched in 2014 with an obsessively engineered, outrageously comfortable mattress sold directly to consumers. Its critically acclaimed sleep surface was developed in-house, has a sleek design, and is delivered in a small, "how did they do that?"-sized box. The company is one of the fastest-growing consumer brands of all time, and its product line has expanded to include sheets, pillows, a matching foundation, and a dog mattress. Casper was named one of Fast Company's 50 Most Innovative Companies in 2017, and its eponymous mattress was crowned one of TIME Magazine's Best Inventions.

We are deeply committed to building a diverse and inclusive workforce so that we represent all those who dream big equally.

• Work closely with digital designers, product marketers, CX, sales, engineers and other copywriters. Collaborating with each, you’ll establish cohesive language and a unified voice across products and platforms.
• Write clear, consistent, concise product copy. This will be everything from how we position new products and design purchase, onboarding and education flows, to notifications, FAQs and what our buttons say.
• Find appropriate tone and balance — at times leaning more heavily into business performance and others leaning into brand
• Work quickly to unblock teams through alignment and and then rigorously iterate and fanatically edit.
• Split your time between tweaking and iterating on copy to gradually optimize parts of the experience, working through new features and providing copy for prototyping and testing.
• You will work to know our customers inside out and always present your content recommendations in the context of customer and product goals.
• You will effectively manage multiple projects and deadlines of different sizes and scales.
• Create and help maintain UX writing guidelines that are in line with Casper’s overall brand, in partnership with our creative team.
• Work closely with other copywriters to develop holistic approaches to meeting the variety of business needs and ensure a degree of consistency across channels and touchpoints.
• You will use data and customer research to evaluate and improve our product content strategy and contribute hypotheses for product copy A/B testing. 

• 5+ years of experience writing or editing for the web and mobile experiences.
• Brand-marketing and/or performance marketing writing experience required.
• Native fluency in written and verbal English.
• Love language and have strong feelings about style, grammar, tone, and voice.
• Understand how copy and design work together and are interested in how your words are applied, influence and contribute to an overall customer experience.
• Detail oriented and systems thinker — working smartly to generate copy that scales and not generating one-offs and new words every time.
• Strong appreciation for brand and understand how language can be a differentiator.
• Highly collaborative and comfortable gathering multiple perspectives
• Confident in your point of view, but willing to adjust based on input from others.
• Comfortable with ambiguity and complexity and revel in writing your way out of uncertainty.
• Persevere. You value learning over time — appreciating that we may not get everything right straight away and reveling in the opportunity to improve and fix things.
• Embrace brevity, simplicity and humor. You know when to be direct, and when it’s good to be a bit more playful.

• Salary to pay your bills, a potential bonus for some splurging, and equity so that you’re part of the Casper family.
• Medical, vision, and dental insurance to help you with those coughs or cavities (too many waffles...).
• 401K program so you can still spend money later in life.
• Extra cash incentives for being healthy and fit (we actually give you money to track your sleep!).
• Unlimited vacation policy.  If you need time off just take it; we trust you!
• Bi-weekly catered lunches to catch up with your teammates.
• Free snacks and coffee, including a huge breakfast selection (10 types of cereal anyone?)
• Nap pods, for those days when you stayed out a little too late...
• A full gifted bed set when you join (mattress, sheets, pillows, the works)!

If you dream about this stuff this job is probably right for you.  We look forward to learning more about you, but if you’re feeling sleepy, take a nap before applying!