Press & PR Executive

About the role:

As a member of our marketing PR team, you will be involved in the end-to-end process of telling stories about our product and business. From developing the ideas to owning the relationship with press, you will help to spread the word about our technology to our end users. You will work across different teams such as engineering, product, data, sales, customer success and communications to help apparel retailers shine brighter by using EDITED.

About you:

You are an effective communicator, creative, goal-oriented and metrics-driven. You’re passionate about telling stories about product and apparel retail, just as you are excited about seeing how technologies change and shape the way retailers do business.

Responsibilities:

• You’ll develop and refine press pitches and briefs.
• You will analyze industry trends, form opinions, identify and capitalize on leading retail trends in the industry using EDITED’s data and expertise.
• You care about building and maintaining close relationships with press and industry influencers.
• You’ll work with company spokespeople to continue to build our profile and drive our message.
• You’re always seeking out top opportunities for communicating EDITED expertise through industry events, conferences, awards or podcasts.
• You will effectively manage a PR agency and external stakeholders.

Requirements:

• Proven track of creating media pitches and delivering media coverage.
• Experience in either b2b or technology marketing.
• Experience working with business, technology, industry and consumer media in strategic communications and product launches.
• A minimum 3 years of professional experience in communications or journalism working with retailers or directly in the industry.
• Ability to distill technological advancements into easy-to-understand concepts and bring them in front of relevant technology, business and industry media.
• Excellent technical aptitude - comfortable working with numbers and performing analyses.
• Editing experience, patience and precision in refining and drafting copy.
• Great team player with proven success in connecting various teams across organizations.
• Ability to operate in a fast-paced environment and work effectively to meet tight deadlines.
• An interest or background in fashion or retail.

Desirable:

• Experience working with (or at) PR agencies.
• A solid network and relationships with relevant journalists in top business, technology and industry publications.