Digital Marketing Specialist

Description

We're an affective computing company focused on human data analytics, with offices in Downtown Boston, MA and Milan, Italy.

Our mission is to provide intelligent technology that is friendly, caring and more human.We design and develop medical-quality wearable devices aimed to improve people's emotional well-being and save lives. Embrace2, our hero product, is the only wrist-worn seizure monitor cleared by the FDA, designed to help prevent SUDEP (Sudden Unexpected Death in Epilepsy).

We believe in a work environment that fosters autonomy, mastery and purpose. We are a team of passionate people from all over the world bringing high levels of creativity to our everyday work.

Watch the recent TEDx talk delivered by our Co-Founder and Chief Scientist Rosalind Picard to learn more about the history of Empatica and what drives our commitment to great work: https://www.ted.com/talks/rosalind_picard_an_ai_smartwatch_that_detects_seizures_and_saves_lives

The new team player

We are looking for a Digital Marketing Specialist who will implement and optimize digital media plans, strategies, and campaigns across different marketing channels.If you have strong analytical skills, a growth hacking mindset, unconventional creativity, results-oriented thinking, and want to work on products that truly matter, read on.

By working at Empatica, you’ll have a real opportunity to improve lives around the world, as part of a tight-knit team who share knowledge and are eager to keep learning and improving to create top-notch products that have a meaningful impact. If you jump on board, we can guarantee it won't be an easy ride, but it will be one of the most rewarding experiences in your career, one that will allow you to learn a lot and test your whole skill-set on multiple projects, which are already helping thousands of people worldwide.

• Planning, executing and optimizing digital campaigns of Search Marketing (SEO & PPC), Search Retargeting, Site Re-marketing, Display Advertising, Mobile Marketing and Paid Social Advertising in order to reach potential new customers and enhance the Empatica brand.
• Working closely with our Senior Marketing Manager to map the customer journey, determine to what extent the current customer experience is meeting the customer expectation, where improvements can be made and what these improvements are.
• Working closely with both our Social Media Content Specialist and Copywriter to create effective content and assets that drive KPIs across digital media, paid advertising, email etc..
• Measuring and reporting on the effectiveness of online advertising efforts and make recommendations to optimize the program on a weekly basis.
• Cultivating and assessing both social and search-based advertising strategies.
• Researching and analyzing relevant keywords and coordinating with both our Social Media Content Specialist and Copywriter to generate content that incorporates them.
• Working very closely with our Senior Marketing Manager to ensure all activity is aligned and measured.

Requirements

• Has a Bachelor's Degree in Marketing / Business / Communication / Advertising or related discipline.
• Has at least 2-3 years of experience in Digital Marketing.
• Has excellent verbal and written communication skills in English (a native English speaker is preferred).
• Has a customer-centric mindset focused on fostering a long-lasting relationship with customers and enhancing their experience.
• Has the ability to prioritize, multitask and focus while adhering to strict project timelines and budgets.
• Has a solid and proven experience in SEM and SMO.
• Is up to speed with current digital marketing techniques and best practices in optimization.
• Has the ability to regularly come up with creative ideas and assess their feasibility and effectiveness.
• Has passion for testing, measuring and iterating multiple marketing strategies across various channels (from new concepts of Virtual Reality marketing to the good old word-of-mouth).
• Is tech savvy and has the ability to quickly master new tools and platforms.

The ideal candidate for Empatica:

• Is a reliable and effective hard worker.
• Is creative, fun and easy to work with.
• Is comfortable in the fast-paced environment of a growing startup.
• Is self-motivated.
• Lives and breathes our mission.
• Is passionate not just about meeting customer expectations, but exceeding them.
• Is a fast learner with a growth mindset.
• Is a critical thinker and always questions dogma, status quo, and the conventional way of doing things.

Benefits

• Competitive salary.
• This position is based at our Milan HQ. We also have offices in Boston, plus an amazing summer office facing the beach, in Sardinia – Italy.
• Flexible working hours.
• MacBook Pro.
• Gym membership - we care about your health!
• Massages every week.
• Free Lunch & organic fresh fruits.
• Free cookies, if you deserve them.
• Much more...