Now you follow Senior Mobile Marketing Manager (m/f/d). You can view all the Vacancies you follow on your profile.

Senior Mobile Marketing Manager (m/f/d)

Munich

Vacancy opened 05-01-2019

Marketing Mobile Marketing
Online Marketing
Optimization
Performance marketing

Description

LTV, CPI, CVR, SDK, cohorts, retentionrate is not new to you? That's great, because this will be your tasks:

• You are responsible for the mobile acquisition strategy in all our markets
• You oversee budget planning & optimization throughout all mobile acquisition channels
• You define, execute, analyze and optimize international mobile acquisition activities
• You are responsible for the app store optimization strategy and increase of organic downloads
• You analyze mobile KPIs on a regular basis to evaluate the success of our campaigns against set goals & benchmarks and define ongoing optimization strategies
• You collaborate with other departments for mobile campaign optimization and strategies, e.g. SEA, Affiliate, Marketing Intelligence
• You act as a mobile acquisition & tracking specialist and are well informed about internal and external developments for all channels and markets
• You always stay up-to-date with new developments (from all perspectives, e.g. technical, marketing, competitor, country) • Profound professional experience in performance marketing; ideally mobile marketing
• Very good knowledge of mobile specific tools, especially tracking and analysis tools (adjust, aso tools) as well as ad networks (e.g. Facebook, Google, …)
• Affinity for numbers and very good analytical skills, paired with the ability to find creative solutions
• Strong communication skills as well as a goal-driven and team-oriented working style. First experience in leading people is a plus.
• High level of initiative, enthusiasm, sociability and reliability
• University degree in Economics, Marketing, Digital Media, International Business or related fields
• Fluent in English; any other European language is a plus
• Fun and an affinity in handling smartphones & co., as well as an interest in current developments in the area of new media, mobile devices and mobile/online marketing

common.workspaces

Benefits

After work drinks
After work drinks
Anniversary gift
Anniversary gift
Employee referral bonus
Employee referral bonus
Free bus rides
Free bus rides
Health insurance
Health insurance
Maternity/paternity leave
Maternity/paternity leave
Mobile language course
Mobile language course
Paid sick days
Paid sick days
Performance bonus
Performance bonus
Regular team events
Regular team events
Relocation support
Relocation support
Table football
Table football