Senior CRM Manager - B2B

Description

GetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, people from all over the world have booked more than 150 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 800 travel experts and technologists, we are headquartered in Berlin and have 17 local offices around the world. Visit our careers website to learn more.

The B2B Marketing team mission is to make GetYourGuide the world’s #1 partner for Proud Experience Creators, working together to deliver unforgettable experiences to Modern Explorers.

We are looking for a Senior CRM Manager - B2B who will be the driving force behind our CRM program dedicated to the supply side of our marketplace. You will build, maintain, and optimize automated, personalized journeys for our suppliers, from their initial registration to their ongoing success with GetYourGuide. By joining the Supply Growth Marketing team, your efforts will directly contribute to our global growth by making GetYourGuide the world’s #1 partner for Proud Experience Creators, working together to deliver unforgettable experiences to Modern Explorers.

• Develop, execute and maintain sophisticated dynamic CRM strategies to automate and personalize the supplier journey.
• Lead the development, launch and evaluation of CRM capabilities in Braze, ensuring alignment with company and marketing/product goals.
• Utilize data analytics and insights to identify untapped opportunities for supplier engagement and growth.
• Work closely with stakeholders in B2B Marketing, Product, and Data Analytics teams to optimize the onboarding, activation, reactivation, and growth processes for our suppliers.
• Lead A/B testing initiatives to validate hypotheses and refine marketing approaches.
• Demonstrate technical excellence to optimize campaign setup and execution, reducing operational efforts while maximizing impact.
• Serve as the go-to B2B CRM expert, consulting with various teams within GetYourGuide to share knowledge and best practices.
• Foster creativity and innovation within an agile work environment, continuously seeking new ways to improve supplier experiences and outcomes.

• You have 4+ years of experience in a CRM role, preferably with a focus on B2B (not required).
• Proven ability to explore, design and develop technical CRM solutions, using tools like Braze, Hubspot or Salesforce.
• Experienced with building dynamic, automated journeys at scale.
• Data-driven and analytical, comfortable working with analytics tools such as Looker or Tableau. Knowledge of SQL is a plus.
• Possess technical skills, including HTML/CSS and templating language like Liquid.
• An entrepreneurial spirit characterizes your approach to problem-solving, with a high degree of self-sufficiency and an ability to execute experiments and innovate.
• You thrive in cross-functional collaboration, working effectively with teams across product, data analytics, brand, and content.
• Excellent written and verbal communication skills in English. Other languages are a plus.

• Invest in your development with an annual personal growth budget
• Enjoy flexibility with a hybrid work-from-home and telecommuting policy
• Save on transportation costs with discounted public transportation tickets
• Support your loved ones with generous maternity and paternity leave policies

And more...

Unlock your full potential and join our mission to create unforgettable experiences for millions around the world. If you have the skills and passion for joining our team, we invite you to apply by submitting your CV/resume in English through the form below. Check out how we hire for tips and visibility into our process and check out life at GetYourGuide. If you have any further questions, please do not hesitate to contact us via We are an equal-opportunity employer

Our commitment is that every qualified person will be evaluated according to skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with the application. 

We want to ensure your safety during the application process. Please be aware of potential scammers impersonating GetYourGuide recruiters. Remember, GetYourGuide never requests payment or sensitive personal information during recruitment. All official job opportunities are exclusively posted on our Careers page. If you suspect fraudulent activity, report it to

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