Senior Paid Social Marketing Manager

Description

GetYourGuide is the booking platform for incredible travel experiences. Travelers use GetYourGuide to connect with the best things to do wherever they’re headed — including skip-the-line tickets to the world’s most iconic attractions, walking tours by top local experts, immersive food and beverage tours, cooking and craft classes, bucket-list experiences, and niche offerings you won’t find anywhere else.

Since its founding in 2009, travelers from over 170 countries have booked more than 60 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 700 travel experts and technologists, the company is headquartered in Berlin, Germany, and has offices in 14 countries around the world. 

We are looking for an outstanding Senior Paid Social Marketing Manager to join us in our Berlin HQ. Be a part of one of Berlin's most innovative and cutting-edge Digital Marketing teams and gain exposure to a large scale, highly automated marketing engine. This role provides ownership of our Performance & Audience Growth strategies on the Paid Social channels and the opportunity to drive impactful ideas, supporting the 2022-2023 growth plans.

This is a senior individual contributor role and is based in Berlin.

• Be responsible for revenue & channel growth of our global performance paid social campaigns within the Display team
• Lead asset briefing, campaign creation, optimization, automation, testing & reporting. Identify performance gaps & opportunities within the channel
• Leverage & analyse data to generate interesting insights and formulate hypothesis in non traditional ways
• Own the strategic roadmap, testing plans and channel learnings (3-6 month plan) 
• Collaborate with a wide range of stakeholders to influence roadmaps and prioritize projects based on impact & strategy (Creative Studio, Analytics, Engineering, BI..)
• Design and implement extensive incrementality, bidding & creative tests to prove the value of paid social advertising

• Minimum 4 years of hands-on performance campaign management  and strategic planning experience with Facebook & Instagram, in high growth/tech/travel B2C companies. Experience with Smartly.io and other paid social platforms are a plus
• Strong experience using product feeds, dynamic ads & automation tools
• Deep understanding of digital performance marketing metrics, tools & best practices.You are experienced in managing large budgets and delivering against efficiency targets.
• Strong command of analytics & data manipulation tools. SQL skills are recommended

• Detail-oriented, with the ability to prioritize and manage time efficiently among multiple strategies and global campaign management
• Knowledgeable about tracking, attribution models & incrementally testing. With the ability to take action based on data-driven recommendations & formulate clear hypothesis to elevate performance. Experience with MMPs such as Adjust or Firebase is a plus
• You are a team player and a clear communicator with excellent command of written and spoken English. An additional European language is a plus.

• Marketing excellence - Help one of the most sophisticated performance advertisers build out their paid social channel and reach millions of customers in a small and agile team
• Work at a European tech unicorn that is constantly innovating and evolving, with a diverse team of +70 nationalities
• An open, friendly, energetic work environment where every voice is heard
• Virtual stock options that make you an integral part of the company’s growth and success
• Annual training budget and GrowthHub - be constantly learning
• Private health insurance
• GetYourGuide Vouchers to experience our products for yourself
• Private pension Scheme
• Several fitness perks including yoga and Urban Sports Club
• A BVG public transport ticket discount
• Flexible, hybrid work environment
• Personal Growth is one of our key values, we live this through an annual learning allowance, structured growth plans, our GetYourGuide learning platform GrowthHub, regular feedback, and transparency

Do you have the skills for the job, the enthusiasm about our vision and fit our culture?

We’re looking forward to hearing from you! Check out life at GetYourGuide on our blog to see what happens behind the scenes. If you have any further questions please do not hesitate to contact us via 

We’re committed to equal employment opportunities regardless of gender identity, ethnicity, race, sexual orientation, disability status, parental or marital status, or religion. Please refrain from including your picture and age with the application.