CRM Lead (m/f) | Madrid

Description

Join the financial revolution!

Are you passionate about finance and want to make a real change? Join Kreditech and our team of over 500 professionals and become part of a transforming industry. From engineering, to design, to analytics, and collections, we do things differently and we reward great ideas, team work and persistence. We have a lot of work to do – and we want you to join us!

Your Role

• Analyse, define and manage the advanced customer relationship management strategy to optimize customer retention and reactivation;
• Build an ad-hoc campaign analysis framework focusing on main KPI's to drive actionable insights and recommendations to improve performance;
• Data segment selections for CRM campaigns;
• Develop customers through propensity models and provide the cross/up-sell offers targeted to each customer;
• Work with the current teams to define contact strategy optimization to increase retention rates and customer's activity while reducing the volume of un-subscribers;
• Analyse customer behavior and customer loyalty;
• Formulate, monitor and analyze SEM campaigns across major search engines such as Google to meet and exceed targets within CPA constraints;
• Carry out ongoing optimization of campaigns by means of keyword research, ad copy creation and A/B testing, bid-management and landing page optimization;
• Assisting Head of Marketing with integration of marketing systems;
• Ad-hoc reporting and analysis, reporting on pipelines.

Your Strengths

• Hold a Master degree from a recognized school;
• Google Analytics and Adwords Certified;
• Strong background in managing CRM tools such as Salesforce Marketing Cloud, Siebel CRM;
• Knowledge of customer lifecycle, campaign measurement and analytics, customer targeting and segmentation;
• Campaign A/B testing;
• Experienced using hard data and metrics to measure performance, determine improvements and innovation;
• Strong analytical skills with high attention to details and excellent verbal and written communication skills;
• Ability to understand customer and commercial data;
• Expert in Google Analytics;
• Team player with good planning and organizational skills and the ability to manage own workload;
• Preferably experience in managing SEM campaigns in Google / Yahoo / Bing of advantage;
• Well-versed in using tools and technologies relevant to SEM (tracking, landing page optimization, AdWords editor, bid management);
• Microsoft Office proficiency, particularly Excel;
• Fluent in English and native Spanish.

How to apply

We accept applications exclusively through our recruiting platform, found under the ‘Apply Now’ link.