Digital Trade Marketing Specialist

Description

For our Digital Business Unit (EMEA Region), we are looking for a Digital Trade Marketing Specialist who reporting to the Digital Business Manager, will work cross categories across our EMEA region.

The position is based in Milan.

He/she will be a vital link between sales and marketing, supporting business growth through the development of online campaigns in order to strengthen the brand online presence on key customers website and market places.

Main Responsibilities



• In collaboration with sales department and distributors, he/she will be in charge of the business development through the study and the implementation of Digital Trade Marketing projects focused on wholesale key retailers and market players across EMEA; 
• E–merchandising: data analysis, product positioning, assortment and pricing based on sell-in, sell-out and other key indicators;  Define and develop online media campaigns for each project, where applicable, building relationship with distributors, retailer’s buying and marketing department; 
• Monitoring web marketing campaign developed on direct e-commerce; 
• Plan and execute webpages dedicated, as landing pages, together with external partners; 
• Work closely with Digital Communication team in order to create and develop new assets as products images, video, display etc. related to products launches, retailers or new distribution channels; 
• Monitoring and analyzing performances across media on line (sales and revenues analysis, post-campaign reports and action plan for future sales) 
• Stay abreast of emerging digital trends to integrate best practices internally 
• Travel across EMEA to meet distributors, customers

Skill Requirements



• 2+ years of experience in a similar role, ideally in pure players companies; 
• Fluent in English (other language is a plus); 
• Excellent knowledge of Excel (Pivot, Macro Database); 
• Highly analytical: emphasis on numerical and statistical analysis; 
• Confident in meeting clients, presenting own analysis and projects together with sales department.