Description
Are you looking for an opportunity to make a strong mark in a fast-growing start-up? Are you zealous to learn about e-commerce and how to catapult brands’ performance in e-marketplaces? Are you looking to drive marketing and sales results? If you answered yes to all of the above, then this is the right company for you.At Witailer, you will learn everything about e-commerce and the recipe for success on e-marketplace platforms through focus on content quality, product availability, marketing, promotions, customer experience and advanced analytics. You will work in a friendly and collaborative work environment where your opinion counts and where you can directly shape the direction of the business.
Our mission is to help brands succeed in the complex e-marketplace ecosystem, offering end-to-end solutions. We serve our clients as consultants and as partners in the implementation of strategies. We are professionals with international view, passion for technology and entrepreneurial attitude
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We have an exciting opportunity to join our team as a Digital Marketing Manager; in this role you will be responsible for the success of client media campaigns by providing thought leadership on campaign strategies and optimization, as well as building strong relationships and clear lines of communication with clients, internal team and other stakeholders. In addition, you will be driving the planning and execution of Witailer marketing strategy including including web, SEO/SEM, email, and social media. You will also act as a thought leader on the measurement and reporting on the performance of all marketing campaigns
Responsibilities:
- Have strong grasp of existing marketing tools and strategies, including the solutions available on global e-marketplaces and lead integrated digital marketing campaigns from concept to execution.
- Own the e-marketplace media campaign performance for several client accounts
- Develop, execute, analyze and optimize digital marketing campaigns including social advertising, SEM, SEO, affiliate, display, PPC campaigns, also A/B testing and experimenting various solutions
- Manage a team of Marketing & Account Specialists
- Track and identify trends and insights, and optimize spend and performance based on the insights
- Effectively evaluate performance data, implement appropriate actions and articulate insights and knowledge in the form of client deliverables
- Have mindset of scaling and assist in the development and documentation of best practices for improving operational efficiencies within the team
Requirements:
- Proven experience in digital marketing with ability to strategically plan and tactically execute integrated digital marketing campaigns
- A data-driven mindset with a test-measure-iterate approach
- Excellent communication skills (Italian and English) with the ability to explain online marketing in simple terms
- IT Literacy: high. Proven use of web and associated technologies in driving traffic and sales in an online environment
- Strong planning and prioritisation skills
- Experience in using web analytics to inform the decision making process.
- 4-5 years of account management experience in media/advertising campaigns or web marketing
- Bachelor’s degree, concentration in business, marketing, or advertising preferred
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Working knowledge of HTML, CSS, and JavaScript development and constraints is preferred
Benefit
Computer
Flexible wor...
Performance ...
