Marketing Manager - User Acquisition

Description

Wooga seeks an analytical, enthusiastic marketing professional to join its marketing team as a Marketing Manager. This role will involve spending hundreds of thousands of dollars per month across multiple platforms – Facebook, iOS, Android, and others – in pursuit of Wooga’s user acquisition goals. In addition to managing user acquisition campaigns, this individual will also support the marketing team’s internal analysis pipeline, producing regular reports for executive management and for the marketing team’s use.

The ideal candidate has experience in both quantitative analysis and marketing campaign management.

• Manage campaigns across a variety of gaming platforms and optimize the performance of campaigns on an ongoing basis.
• Support in the production of the marketing team’s internal analysis and external reports.
• Utilize the marketing team’s analytics infrastructure to help the marketing team optimize spend.
• Build models to forecast game growth against spending constraints and market trends.

• 2-3 years of relevant work experience (relevant mobile / web marketing experience a plus).
• A professional background in quantitative analysis.
• Master’s degree in economics, marketing, or another relevant field.
• Result-oriented and strongly data-driven.
• Expert in Excel.
• Proven capacity of understanding cultural differences and embracing uncertainty.
• Team player that can adapt easily to others and also work well under minimum supervision.
• Excellent written and spoken English.

• Experience with Facebook mobile marketing (esp. the Nanigans platform).
• Experience using Chartboost or other major ad networks.
• Experience with the Freemium / Free-to-Play business model.
• Deep interest in mobile gaming.

• Work at a fast growing company that makes games – what could be more fun?
• Agile and quick decision-making culture.
• International and dynamic team: the marketing team is comprised of people from Brazil, France, Turkey, Denmark, Austria, Ukraine and the USA.
• Live in Berlin!