Description
We are proud to belong to the TOP 1% of all employers in Germany 2021, 2022, 2023 & 2024!
Our Story
At Wooga, we are very proud of the diverse, creative and friendly environment we have established and we believe you will enjoy working with some of the best people in the industry. Each of our Woogas plays an important role in our success as a company and in shaping our culture. We really value our razor-sharp focus on story-driven casual games, excellent craftsmanship, truly collaborative way of working, and the values we strive to live up to every day. We create joyful experiences that awaken our players’ desire to see what happens next. Based in the heart of Berlin, with over 300 employees from around the world, we work together to create high-quality casual games with engaging stories at the core of the experience.
We are seeking an analytical marketing professional to join us as a Senior Offline Marketing Manager. In this role, you will control the marketing budget for our games and partner with various teams to develop a strategy for various offline channels (TV,cTV) marketing. In this role, you will have ownership of a large budget to spend across multiple platforms in pursuit of Wooga’s customer acquisition goals. In addition to managing TV campaigns, you will work on the marketing team’s internal analysis pipeline, producing regular reports for executive management and for the use of the marketing team.
What you will be doing:
- Allocate marketing budget and participate in high-level strategic discussions on growing our games and determining the size of our budgets
- You will be part of the customer acquisition team while also working with our parent company Playtika for knowledge-sharing
- Advance our internal tools using dedicated engineering and analytics resources
- Strengthen our relationships with external agencies and talents
- Identify and evaluate creative growth opportunities for global expansion
- Partner with our Brand & Marketing team to constantly innovate on our creative strategy
- Work with other growth teams like Product Marketing, and Partnerships
- Relevant work experience in Offline or Performance marketing ( mobile / gaming experience is a plus)
- You keep up to date on current marketing trends, tools, and consumer behavior
- You know how to set goals and measure results thanks to your project management skills
- You are able to take on a variety of projects simultaneously and you are mindful of deadlines
- You willingly take ownership and demonstrate an ability to get people on board, especially from different disciplines
- Excellent written and spoken English
Please note: Research has shown that some under-represented groups in the gaming industry (eg: women) tend to apply only if they meet every single requirement. Here at Wooga, the desire to learn and the willingness to solve problems are more important to us than your experience on paper. We encourage you to apply even if you do not think that you tick all the boxes - thinking outside of such boxes and embracing the diversity of mindsets and backgrounds is what we believe makes our teams thrive.
Our Promise
- Shape the future! Challenge the status quo and team up with a diverse group of experts (over 57 nationalities!) working on crafting the world’s best games.
- We offer a generous relocation package and home search support if you are not already located in Berlin. Did we mention that we also cooperate with Kindergartens?
- Make use of a significant education budget and extra days off for self-development. Join our meet-ups, talks, brown bag lunches, internal trainings, workshops and many others.
- Enjoy the yoga, mindfulness app, sports and transport subsidies. And a Purpose Day to donate your time to a worthy cause!
- Via our Company KPI bonus all Wooga employees benefit from our games being commercially successful!
- Did you know that German is the third most commonly taught language worldwide? Learn it too! We offer German language classes for you and your significant other.
- Our hybrid work model allows you to choose a blend of in-office days and work from home. Choose your own equipment and be set up for success! We also provide you with a work-from-home budget, which you can invest in a well-functioning home office setup. We got your back!
At Wooga we are committed to providing a friendly, safe and welcoming environment for everyone who works here or with us, regardless of gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, religion (or lack thereof) and game preferences. Be yourself, we like you that way!
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