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Why join us?
BlaBlaCar is looking for an associate to join its Digital Marketing team. As such, you will play a key role in defining our 2019 global marketing vision. You will be joining a very skilled and motivated team of people, whose goal is to accelerate BlaBlaCar's growth. Thus, the role requires a sharp, analytical mind and an entrepreneurial spirit. You should be able to envision and plan future campaigns in advance whilst rolling up your sleeves to ensure that the current ones are as efficient as possible.
You will be focusing on our biggest digital marketing channel, Search Engine Advertising (SEA), directly contributing to:
the definition, execution and optimisation of BlaBlaCar's 2019 global marketing strategy
the exciting development of our automation program aiming at improving BlaBlaCar marketing campaign further by turing manual tasks into smarter automatic processes
the continuous analysis of marketing KPIs to measure performance, identify growth levers and new automation opportunities
the definition of countries’ challenges and prios, working in close collaboration with the local marketing teams
the development of new scalable marketing projects
As part of the Digital Marketing team of BlaBlaCar, you will be trained to: