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Marketing Data Analyst

Paris

Vacancy opened 22-12-2018

Business intelligence Marketing
Marketing Strategy
Optimization

Description

Why join us?

One of BlaBlaCar’s key strategic goals is to provide the best service to our members. The Business Intelligence Team at BlaBlaCar aims to extract insights from data to help all other teams deliver the most impactful improvements and innovations and to carry out our own data exploration projects..

You will work in close collaboration with our Central Marketing Team and Local Marketing Managers, working together towards innovative communications and performant marketing strategy. The core of our BI stack is composed of Tableau and SQL.

What you will directly contribute to:

  • Driving our marketing strategy and optimization efforts by providing actionable insights on the performance of our communication channels (online, mobile and offline)

  • Supporting our performance marketing experts to run A/B test communication campaigns by designing a clean experiment framework, gathering data and analyzing results

  • Working with our CRM team to launch and iterate on emailing campaigns and programs, in order to improve members’ activation and retention

  • Proactively conducting exploratory data projects to foster ‘smart marketing’ within the organization

common.workspaces

Benefits

BlaBlaBreak: yearly activity gathering all local team for a weekend together.
BlaBlaBreak: yearly activity gathering all local team for a weekend together.
BlaBlaParty
BlaBlaParty
BlaBlaSwap: yearly office swap in another BlaBlaCar office of your choice
BlaBlaSwap: yearly office swap in another BlaBlaCar office of your choice
BlaBlaTime: weekly global meeting where each team presents its main focus and activities
BlaBlaTime: weekly global meeting where each team presents its main focus and activities
Breakfast
Breakfast
Holidays
Holidays
International Weeks: each six months all local teams get together in the Paris HQ for a week
International Weeks: each six months all local teams get together in the Paris HQ for a week
Onboarding Week in Paris HQ
Onboarding Week in Paris HQ
Team Building Weekend
Team Building Weekend

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