Brand Manager

Description

THE IMPACT

He/she will be the main brand ambassador, inside and outside the organization, ensuring the presence of Elica brand in the market

MAIN ACTIVITIES AND ACCOUNTABILITIES:

• Design and keep updated the Brand guidelines and ensure/monitor the proper application (providing also support to trade marketing to execute a perfect in-store execution of the brand) 

• Define, in according to the Direct Manager, and execute the ATL/BTL & PR strategy, carrying out the ATL & PR strategy, monitoring the progresses and measuring the results

• Design and carry out the events strategy, ensuring the presence of Elica brand only to selected and relevant events  

• Define, in according to the Direct Manager, the contracts and coordinate vendors