Growth Hacker

Descrizione

• Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on.  
• Bringing traditional and creative ideas how to grow those KPIs.  
• A/B testing those ideas.  
• Analyzing the data and users’ feedback.  
• Exchanging ideas/data/feedback with other departments (IT, Product, marketing, top management) in order to present results and make the product more user-centric.  
• Driving traffic to our website, landing pages, social media…  
• Working on a lean startup process.  
• Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue)  
• Prioritizing growth channels.  
• Optimizing channels.  
• Scaling and Automating the growth processes.  
• Knowledgeable about referral marketing and being able to create viral growth.  

Requirements

• Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics.  
• Being social and understanding users’ behavior. Having great customer relations skills (Note: being a people's person should be part of the growth hacker's capabilities but is also part of the the anatomy of an entrepreneur.  
• Willing to learn.  
• A/B Testing and Data Analytics experience  
• Editing and copywriting skills  
• Not being scared of pivoting  
• Knowledge about both inbound and outbound marketing  
• Programming knowledge: even if it’s not compulsory, it is recommended.  
• Being performance and results-oriented  
• Being curious and creative  
• Being relentless in pursuit of growth 
• Knowledge of SQL database  
• Having experience with growth hackings tools such as Optimizely for A/B Testing, MailChimp for email marketing campaigns, HubSpot for CRM, sales and marketing purposes, Zapier to automate workflows...